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How to Become a Marketing Manager

ConversionXL

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. As you can see, there are many names for marketing managers and many niches for marketing managers.

Promote 141
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Advertorials Can Work—If You Get It Right

ConversionXL

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). If your click-through rate (CTR) is declining for display ads, advertorials can help. Define your angle. Advertorials also have their critics.

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Best of SearchBot: Create a blog content strategy to boost SEO

Search Engine Land

This can help you provide more in-depth information or approach the topic from a different angle. Align with your brand and expertise: Choose topics that align with your brand values, expertise and industry niche. This can help you cater to different learning preferences and engage your audience in various ways.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

Beauty brand Too Faced , for example, used a Brand Takeover to promote its lip gloss. To promote the virtual live streaming of its seasonal runway show from Monaco, CELINE created four TopView ads featuring models wearing items from the latest collection. Watch Now” promotes urgency. They use a clear and actionable CTA.

Customers 102
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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Lending to the ad a newsworthy, topical angle. Blogging also establishes niche authority and places prospects within your sphere of influence. Facebook Lead Ad.