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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

And yes, while niche content traffic may be low, conversions can be high. Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Potential risk alert: If you create lists of competing companies in your niche, be prepared to hand them leads.

B2B 120
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How to Become a Marketing Manager

ConversionXL

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. As you can see, there are many names for marketing managers and many niches for marketing managers.

Promote 141
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Why Our Social Team Developed a Private Facebook Group and How It Impacted Our Audience

Hubspot

Since then, we have launched our first Facebook Group, Marketer to Marketer … because nobody knows marketing like marketers do. At Facebook’s F8 conference in 2019, Mark Zuckerberg announced their plan to really focus on supporting and promoting Groups going forward. Since launching the Group in March 2020, it’s been successful.

Angle 87
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7 YouTube Features That Will Help You Get More Views

Hubspot

For example, if you post a well-made explainer which gets high views and sees high average view times, and then post a product promotion that gets lower views, this might mean that your fans prefer to learn more about your brand through the explainer format rather than an over-promotional one.

Angle 101
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You can’t grow as a marketer without curiosity – here’s why

Search Engine Land

We can look at our campaigns from different angles and develop innovative ways to improve them. That content got promoted by our competitors, and not just my reporting manager but the owner of the 300-people company appreciated me over an email. But, the moment we launched our first reel, it went viral.

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How to Earn Free Press for Your Business When You Have No Connections

Hubspot

And a question that we were forced to ask ourselves in preparation for the upcoming launch of a startup that we are working on. Fortunately for us, men wearing leggings had actually been covered by a number of popular sites -- The Telegraph , Fashionista , etc. -- prior to the launch of our company. Will it help them get promoted?

Pitch 52
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How to Revitalize Evergreen Content for a Lead Gen Boost

Hubspot

If an older piece of content, say a blog post, was very popular upon its first launch, continue to update it as new information becomes available. Just leverage its success by linking to new lead generation content you've created that you want to promote. Make the Topic Relevant to Niche Audiences. Change the Content Asset Type.

Angle 54