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SEO strategy: 3 steps to strategic SEO planning

Search Engine Land

Niche Targeting a niche or one customer segment is a potential strategy. I am niching it down to make it more specific and relevant to a segment of my target audience. Can we niche down whilst still targeting reasonable volume keywords? How can we deliver the same (or more) value but save the reader time?

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

And yes, while niche content traffic may be low, conversions can be high. Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Potential risk alert: If you create lists of competing companies in your niche, be prepared to hand them leads.

B2B 114
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7 ways to get to know your audience better

Martech

Don’t just look at the one demographic you’ve assumed from the beginning; branch out to learn about related niches, and gauge interest in your product from other areas. It doesn’t take much to create and launch a survey, especially with a modern tool like SurveyMonkey. Get MarTech!

Angle 118
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How to target highly competitive organic keywords: An advanced approach

Search Engine Land

You’ll either get your angle validated or get surprising insights that help you produce distinctive content that connects in a way your competitors aren’t. That piece ranks high in the SERP among giants a couple of weeks after launch, and the client is thrilled. Take the findings of your research to them and ask what they think.

CRM 92
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Top social media monitoring capabilities for brands

Martech

Likewise, your tools should leave you with a holistic outlook on your product innovation and launch. Stories give your brand another angle to social media and maximize impact. It’s a niche tool, but one that complements your marketing intel gleaned from your main social media monitoring tools, so you know the right direction to go.

Angle 133
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Why Our Social Team Developed a Private Facebook Group and How It Impacted Our Audience

Hubspot

Since then, we have launched our first Facebook Group, Marketer to Marketer … because nobody knows marketing like marketers do. We put together a brief that compiled all the research and best practices we learned in order to map out the launch of this Facebook Group. Since launching the Group in March 2020, it’s been successful.

Angle 86
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How to Explore Business Ideas: A Guide for Entrepreneurs

Lead Fuze

Imagine finding out that while most users are okay with current solutions on the market, they would jump at a chance for something tailored more closely to their desires—a niche waiting eagerly for someone who dares enough to tap into it. Similarly, launching your business without a robust blueprint is like heading into battle unarmed.