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How to Become a Marketing Manager

ConversionXL

As you can see, there are many names for marketing managers and many niches for marketing managers. Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. Others get creative.

Promote 141
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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. This depends on the niche, business model and keyword types. Like any SERP with many SERP features, the CTR is affected by their appearance and placement.

CTR 134
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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

For example, to promote the launch of its new milk product, Indomilk teamed with animated series Tobot to create a Branded Effect that allowed users to virtually dress up as different characters. For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR). Track CTR to gauge overall effectiveness.

Customers 102
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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

Lending to the ad a newsworthy, topical angle. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. Blogging also establishes niche authority and places prospects within your sphere of influence. Click-through rate (CTR).