Remove Angle Remove Campaign Remove Launch Remove Niche
article thumbnail

Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

And yes, while niche content traffic may be low, conversions can be high. Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Potential risk alert: If you create lists of competing companies in your niche, be prepared to hand them leads.

B2B 116
article thumbnail

7 ways to get to know your audience better

Martech

Don’t just look at the one demographic you’ve assumed from the beginning; branch out to learn about related niches, and gauge interest in your product from other areas. Generally, the more “engagements” you receive (things like comments, likes and shares), the better your campaign is faring. Get MarTech!

Angle 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Become a Marketing Manager

ConversionXL

As you can see, there are many names for marketing managers and many niches for marketing managers. In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. Others get creative.

Promote 141
article thumbnail

Top social media monitoring capabilities for brands

Martech

Monitoring your marketing endeavors lets you track how your campaigns are playing out in real-time. Therefore, your social media monitoring should bolster your campaign strategy at the end of the day. Likewise, your tools should leave you with a holistic outlook on your product innovation and launch.

Angle 134
article thumbnail

You can’t grow as a marketer without curiosity – here’s why

Search Engine Land

We can look at our campaigns from different angles and develop innovative ways to improve them. For one of our niche clients in social media marketing, we tried everything from choosing different audiences to coming out with short, lengthy videos. But, the moment we launched our first reel, it went viral.

article thumbnail

How to Revitalize Evergreen Content for a Lead Gen Boost

Hubspot

If an older piece of content, say a blog post, was very popular upon its first launch, continue to update it as new information becomes available. If the angle with which you approached a particular topic was very popular, take advantage of the fact that not everyone consumes content in the same way. Update Your Most Popular Content.

Angle 54
article thumbnail

Why Your PR Isn't Working (and How to Fix It)

Hubspot

Howard Wolfson , Deputy Mayor of New York City and a long-time communications advisor to Mayor Michael Bloomberg and Senator Hillary Clinton said it best: “The biggest mistake people make when it comes to PR is doing exactly what everyone else does: boring press releases, robotic executive briefings, and dry advertising and campaigns.

Launch 76