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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. So, why start from the bottom in B2B?

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7 ways to get to know your audience better

Martech

Don’t just look at the one demographic you’ve assumed from the beginning; branch out to learn about related niches, and gauge interest in your product from other areas. It doesn’t take much to create and launch a survey, especially with a modern tool like SurveyMonkey. Get MarTech!

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Top social media monitoring capabilities for brands

Martech

Likewise, your tools should leave you with a holistic outlook on your product innovation and launch. To round out our social media must-haves, your tools should have the ability to identify and track conversations surrounding influencers and key opinion leaders that are shaping the narrative in your market. Fig #8: Sendible dashboard.

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Why Our Social Team Developed a Private Facebook Group and How It Impacted Our Audience

Hubspot

Since then, we have launched our first Facebook Group, Marketer to Marketer … because nobody knows marketing like marketers do. We put together a brief that compiled all the research and best practices we learned in order to map out the launch of this Facebook Group. Since launching the Group in March 2020, it’s been successful.

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How to Explore Business Ideas: A Guide for Entrepreneurs

Lead Fuze

To get this right, start brainstorming ways you can join local conversations or focus groups to tap into what really grinds people’s gears. Similarly, launching your business without a robust blueprint is like heading into battle unarmed. How do you explore business opportunities?

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Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot

Podcasts put a knowledgeable person from your company in conversation with industry experts to tackle current topics and share advice, often with a touch of lighthearted humor. Learning the tech and launching a podcast requires time and money, and companies with small marketing teams and budgets can question the ROI.

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How to Become a Marketing Manager

ConversionXL

As you can see, there are many names for marketing managers and many niches for marketing managers. Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. Others get creative.

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