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Top social media monitoring capabilities for brands

Martech

With social media tools, brands can capture a wealth of measurable insights from the consumer data that social networks provide. Likewise, your tools should leave you with a holistic outlook on your product innovation and launch. Stories give your brand another angle to social media and maximize impact.

Angle 134
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Why Our Social Team Developed a Private Facebook Group and How It Impacted Our Audience

Hubspot

While people still value video, image, and text content, they are finding authentic connections in shared interest groups instead of in their existing personal networks. Since then, we have launched our first Facebook Group, Marketer to Marketer … because nobody knows marketing like marketers do. Why a Facebook Group, and why now?

Angle 86
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How to Explore Business Ideas: A Guide for Entrepreneurs

Lead Fuze

Imagine finding out that while most users are okay with current solutions on the market, they would jump at a chance for something tailored more closely to their desires—a niche waiting eagerly for someone who dares enough to tap into it. Similarly, launching your business without a robust blueprint is like heading into battle unarmed.

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7 YouTube Features That Will Help You Get More Views

Hubspot

Aside from optimizing your content by filling in descriptions, you can also customize your video or channel by assigning keywords related to your niche or industry. In the video, or in a social media post, encourage your viewers to watch and share with their networks.

Angle 101
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6 Reasons Why Marketers Should Bet on Podcasting

Hubspot

It started with a few tweets here and there asking me to start a podcast (“I don’t have time to read all your blog posts!”), a couple of guest appearances on hangouts and other marketing podcasts, and next thing I know, for Inbound Marketing Week this year, I launched The Superheroes of Marketing podcast. Commit to quality in sound.

Angle 77
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You can’t grow as a marketer without curiosity – here’s why

Search Engine Land

We can look at our campaigns from different angles and develop innovative ways to improve them. For one of our niche clients in social media marketing, we tried everything from choosing different audiences to coming out with short, lengthy videos. But, the moment we launched our first reel, it went viral.

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How to Revitalize Evergreen Content for a Lead Gen Boost

Hubspot

If an older piece of content, say a blog post, was very popular upon its first launch, continue to update it as new information becomes available. If the angle with which you approached a particular topic was very popular, take advantage of the fact that not everyone consumes content in the same way. Update Your Most Popular Content.

Angle 54