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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

And yes, while niche content traffic may be low, conversions can be high. Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Potential risk alert: If you create lists of competing companies in your niche, be prepared to hand them leads.

B2B 116
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How to Become a Marketing Manager

ConversionXL

As you can see, there are many names for marketing managers and many niches for marketing managers. In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. Others get creative.

Promote 141
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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. Doing so enabled the audience to increase their engagement while spreading the campaign. The campaign resulted in over 63 million impressions , 22.5 Set a campaign name and budget.

Customers 102
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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

Each marketing campaign should have one specific message based on a single idea. So you want to have a different angle, a new angle, something that you’re about.”. Each webinar focused specifically on content for bloggers—a niche in which its founders were experts. “I What is your value offer ? The message.

Referrals 115
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Spying on Your Competitors to Increase Conversion Rates

ConversionXL

There are hundreds of ways to increase the conversion rate of a website; A/B testing, customer surveys and usability studies are all hugely important techniques. Mumsnet is also a highly active community if you’re in the baby and parenting type niche. Use this to help with further conversion optimisation campaigns / processes.

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Top 5 Insights from Every Speaker of Digital Elite Camp 2018

ConversionXL

Prototype – test. Active campaigning works. Make a connection between A/B testing and your boss/strategy. Go for “High Impact Testing” – those tests need a triple amount of effort of an average A/B test, but are worth it. Select tests that make a real impact.