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How to Become a Marketing Manager

ConversionXL

As you can see, there are many names for marketing managers and many niches for marketing managers. In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. Others get creative.

Promote 141
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Hack your site’s eCommerce growth using SEO

Beeketing

Identify your market niche for your eCommerce store. Before you start doing any kind of SEO eCommerce work, you must identify your niche market, where the product that your web business is selling solves the problems, desires, or needs of that market. Find websites that publish product roundups for audiences in your niche.

Growth 52
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Effective Guide: How to Find Ecommerce Leads Successfully

Lead Fuze

Cold emails let you connect with a large audience quickly without breaking the bank; however, it’s essential these messages aren’t generic sales pitches – personalization matters. Platforms like LinkedIn and Facebook have tailored ad campaigns specifically designed towards lead generation goals.

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Sales Pipeline Radio, Episode 313: Q & A with Dana Lombardo & Kelly Webb @Keyfactor

Heinz Marketing

What makes an overall marketing campaign successful. I run all campaigns and account based here at Keyfactor. The mandate to the business is really running and generating campaigns that drive revenue for the business. We’re very niche when we go after our market with these VIP experiences. Kelly : Thanks, Matt.

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10 ways to build quality backlinks for any website

Search Engine Land

One of my biggest challenges with designing link building campaigns is that a successful strategy for one website may not work on another. These variables can be due to the company structure, overall marketing strategy, or the website’s niche. A litmus test for link strategy How many topics are there to discuss in your niche?

Niche 112
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Why Your PR Isn't Working (and How to Fix It)

Hubspot

Howard Wolfson , Deputy Mayor of New York City and a long-time communications advisor to Mayor Michael Bloomberg and Senator Hillary Clinton said it best: “The biggest mistake people make when it comes to PR is doing exactly what everyone else does: boring press releases, robotic executive briefings, and dry advertising and campaigns.

Launch 76
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Advertorials Can Work—If You Get It Right

ConversionXL

Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). On average, the cost of a native advertising campaign for top-tier news publishers was $54,014.29. Define your angle. What problems can advertorials solve?