ConversionXL

JUNE 23, 2020

Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). On average, the cost of a native advertising campaign for top-tier news publishers was $54,014.29. Define your angle. Define your angle. Start with a headline.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

FEBRUARY 6, 2014

The two people behind this project were kind enough to share their campaign journey with us. We interviewed first-time Kickstarters Kirsten and John Newbold-Knipp about their campaign for RingSafe , a modern clasp designed to prevent losing your wedding ring. Q: How long did it take you to set up your campaign?

Campaign 72

Campaign Commission Angle Follow-up 72

PandaDoc

FEBRUARY 27, 2023

Sharp angle close The sharp angle close is also known as the discount close. The sharp angle close is an attempt to edge out the competition and build trust with a new client or customer. Depending on how the prospect answers the question, you’ll be able to tailor the rest of the pitch to meet their needs.

Closing 52

Closing Contract Technique Objectives and Key Results 52

Lead Fuze

JULY 24, 2023

Cold emails let you connect with a large audience quickly without breaking the bank; however, it’s essential these messages aren’t generic sales pitches – personalization matters. Platforms like LinkedIn and Facebook have tailored ad campaigns specifically designed towards lead generation goals.

Lead generation 52

Lead generation Contact Pitch Drivers/motivators 52

Hubspot

MAY 22, 2012

We marketers are known for launching and running various campaigns. But like lots of other terms in our industry -- 'engagement,' 'brand equity,' 'virality' -- what an inbound marketing campaign actually is sometimes seems like sort of a mystery. Inbound marketing campaigns are all about creating the right mix of offers.

Campaign 70

Campaign Launch Angle Click Through Rate 70

Heinz Marketing

APRIL 4, 2022

What makes an overall marketing campaign successful. I run all campaigns and account based here at Keyfactor. The mandate to the business is really running and generating campaigns that drive revenue for the business. I know we don’t do sales pitches here, but shout out to Kelly and the purple cork team.

Pipeline 97

Pipeline Campaign Sales Follow-up 97

Cience

APRIL 27, 2020

With shelter-in-place, there are now fewer Go To Market channels and smaller budgets (influencer marketing may never rebound either), so email and phone channels will be more critical to sustaining business and angling for growth through the next couple of years. Second, there’s no sales pitch. What about the typos?

Hospitality 66

Hospitality Angle Contract Appointment 66

Beeketing

MAY 3, 2021

The eCommerce SEO strategy should have you conduct market research to identify the product-market fit, content gaps, USPs, and pitch angles so that your eCommerce website will have the maximum chance for success. The video below can be used as a starting point for identifying your pitch angle. . <Carmine Author bio.

Growth 52

Growth Niche Angle Pitch 52

Heinz Marketing

JULY 27, 2020

I love the angle they’re taking, we don’t see it often enough. “… everyone’s familiar in sales and marketing, or most people are familiar with account based marketing and we do the personalized approach, which means it’s like laser focused and not campaign based. Or am I pitching?

Pipeline 103

Pipeline Angle Sales Pitch 103

Sales Hacker

APRIL 8, 2020

In the past, a persuasive advertising campaign might’ve been enough, but in the age of the internet, you’ve got to do a lot more to be taken seriously. Find the relevant publications in your industry and pitch them a story. Consider their readership, and draw upon your own experiences when pitching.

Closing 117

Closing Prospecting Referrals Trust 117

Hubspot

MAY 27, 2020

Next, make sure you prioritize your list and only pitch blogs that have: Domain Authority of 40 or higher (or Domain Rating if you're using Ahrefs). At this point, it's time to start thinking about how to pitch your guest post ideas. So first look for the website's guest blogging guidelines, then prepare your pitch idea.

Referrals 68

Referrals Pitch CRM Contact 68

Highspot

OCTOBER 23, 2023

During this phase, you’ll decide whether to make a bold entrance with aggressive marketing campaigns or adopt a gradual approach with a steady, phased launch. Every product strategy is rolled out, from email campaigns and landing pages to press releases, influencer partnerships, and social media.

Launch 59

Launch Negotiate Product GTM 59

ClickFunnels

JANUARY 1, 2023

It’s a crucial part of any marketing campaign and can make or break your success. Many people think that copywriting is all about writing flashy headlines or sales pitches. Get Our Best Copywriting Templates Here What is conversion copywriting? This will ensure maximum conversion rates and drive more sales for your business.

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

Highspot

OCTOBER 30, 2023

Perhaps there’s a demographic you haven’t tapped into or a service angle you haven’t explored. This ensures you maximize the return on every dollar spent on hiring, training, technology, or sales campaigns. Identify Opportunities You can uncover hidden gems by monitoring your sales performance metrics.

Objectives and Key Results 59

Objectives and Key Results Quota Sales Promote 59

Sales Hacker

NOVEMBER 18, 2019

Set a goal to identify an X number of those prospects who you would like to put into an end-of-year re-nurturing campaign. The more you know, the more you can tailor your pitch. Don’t pitch too soon. Wait until you’ve figured out the right angle. Wait until you’ve figured out the right angle. How to Do It.

Prospecting 61

Prospecting Appointment Cold Call Sales 61

ConversionXL

JUNE 19, 2018

Active campaigning works. Mutation – like in nature, we are looking all the angles of possible ideas. Storytelling is good for idea pitches, one-off analysis, board meetings, sales efforts, persuasion of stakeholders. Alexa Hubley: The Agile Marketing Playbook. Create your agile process: Map (start at the end).

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

ConversionXL

APRIL 13, 2015

With prospect emails, use tactics like overcoming objections, offering free trials, highlighting social proof, and pitching entry-level products and services. Benefits to using a SaaS provider for advanced segmentation in your email marketing campaigns comes down to ease of use and scalability. 360 Degree Images.

E-commerce 130

E-commerce CTR Price Retail 130

Hubspot

OCTOBER 18, 2013

Howard Wolfson , Deputy Mayor of New York City and a long-time communications advisor to Mayor Michael Bloomberg and Senator Hillary Clinton said it best: “The biggest mistake people make when it comes to PR is doing exactly what everyone else does: boring press releases, robotic executive briefings, and dry advertising and campaigns.

Launch 76

Launch Angle Pitch Start-ups 76

SaaStr

OCTOBER 22, 2020

Ryan Carlson: And so for tech startups, when they’re small, the product story and the company story are one and the same, but as they get bigger, the company story starts to take on a different angle. And it’s becoming more and more prominent as part of people’s campaigns. It takes on more significance.

Pipeline 66

Pipeline Cross-sell Launch Start-ups 66

Hubspot

AUGUST 19, 2019

We all dream about that one campaign that just really takes off -- I'm talking about the Game of Thrones of the content marketing world. Here, I sat down with Larry Kim to discuss one of his campaigns for WordStream, which went viral and resulted in millions of links back to WordStream's website. Impressive, right?

Campaign 77

Campaign Niche Angle Promote 77

Hubspot

JANUARY 9, 2019

Check out his five-step process for running efficient campaigns and start optimizing your Facebook advertising budget today. Choose a campaign objective. From a fifty-thousand foot view, our paid acquisition team usually pursues two types of Facebook advertising campaigns: direct response and branding. Pick a bid strategy.

Process 77

Process Angle Click Through Rate Gambling 77

Hubspot

MARCH 11, 2021

Whether you're part of an internal marketing team or an agency developing an advertising pitch, it's imperative to nail your advertising proposal to gain stakeholder clarity and secure their buy-in. Preparing an advertising plan is an essential first step in an advertising pitch project. Download the template now to get started.

Angle 101

Angle Campaign Presentation Pitch 101

Hubspot

MAY 16, 2019

Before you green light another slew of listicles, how-to posts, and ultimate guides, remember how powerful storytelling is and consider crafting a show chock-full of conflict, surprise, and emotion that also ties to a unique angle and is told in an episodic fashion. The Pillar-Cluster Model. Audience Segmentation.

Technique 101

Technique A/B testing Angle Pitch 101

Hubspot

SEPTEMBER 17, 2018

It’s central to your outreach and campaign efforts … especially your social strategy. Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. Place this at a 45-degree angle to the left or right of the subject. Brand Videos.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

SaaStr

AUGUST 22, 2020

So, you have to make sure that from a software standpoint, that you’re able to help with those angles. What’s the pitch to save money? How do you protect the marketing asset that is going to turn into the marketing campaign? They want to pitch the vendors again. Jason Lemkin: So, actually, that’s fun.

Real Estate 59

Real Estate Government Contract Start-ups 59

Hubspot

JULY 10, 2018

Lending to the ad a newsworthy, topical angle. Examples of Great B2B Social Media Lead Generation Campaigns. More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers. This lets you evaluate your campaign results better. Continuously testing CTAs, images and copy.

Campaign 98

Campaign B2B Lead generation CTR 98

Pointclear

MAY 2, 2012

You want to learn more about these people and their companies so you can make an informed pitch when you reach them. He also notes that all marketing organizations are becoming mini publishers that have to produce content that comes from a different angle, is unique and is well-prepared. The Challenges in Measuring Social Media ROI.

Strategize 72

Strategize B2B Angle Cold Call 72

Hubspot

AUGUST 6, 2020

Working in broadcast journalism has trained me to never lower my guard and always keep my eyes open for threats or liabilities in social posts, marketing campaigns, and imagery. Broadcast journalism taught me to be resourceful, help my audience with valuable and actionable information, and think quickly on my feet and pitch smart angles.

Angle 97

Angle Pitch Entertainment Promote 97

Hubspot

AUGUST 14, 2018

Sure, you can tell potential customers your marketing team is the best at running YouTube campaigns or effectively increasing a website's cost-per-acquisition (CPA), but until you offer examples, they're going to have a hard time believing you. How One Ecommerce Business Solved the Omnichannel Challenge with Bitly Campaigns" by Bitly.

Campaign 101

Campaign Angle Networking Follow-up 101