Hubspot

MAY 22, 2012

We marketers are known for launching and running various campaigns. But like lots of other terms in our industry -- 'engagement,' 'brand equity,' 'virality' -- what an inbound marketing campaign actually is sometimes seems like sort of a mystery. Inbound marketing campaigns are all about creating the right mix of offers.

Campaign 71

Campaign Launch Angle Click Through Rate 71

Highspot

OCTOBER 23, 2023

During this phase, you’ll decide whether to make a bold entrance with aggressive marketing campaigns or adopt a gradual approach with a steady, phased launch. Every product strategy is rolled out, from email campaigns and landing pages to press releases, influencer partnerships, and social media.

Launch 59

Launch Negotiate Product GTM 59

Hubspot

MAY 27, 2020

Start by making a short list of your top website pages that you want to promote and include in your future guest blogs. Next, make sure you prioritize your list and only pitch blogs that have: Domain Authority of 40 or higher (or Domain Rating if you're using Ahrefs). Then, craft your pitch with their publishing guidelines in mind.".

Referrals 69

Referrals Pitch CRM Contact 69

Search Engine Land

MAY 3, 2023

One of my biggest challenges with designing link building campaigns is that a successful strategy for one website may not work on another. Blogs like to cite reputable sources, a unique angle universities can leverage to secure links. Then go down the list and begin pitching article topics.

Niche 109

Niche Technique Angle Pitch 109

Hubspot

OCTOBER 18, 2013

Howard Wolfson , Deputy Mayor of New York City and a long-time communications advisor to Mayor Michael Bloomberg and Senator Hillary Clinton said it best: “The biggest mistake people make when it comes to PR is doing exactly what everyone else does: boring press releases, robotic executive briefings, and dry advertising and campaigns.

Launch 76

Launch Angle Pitch Start-ups 76

SaaStr

OCTOBER 22, 2020

As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. And it’s becoming more and more prominent as part of people’s campaigns.

Pipeline 69

Pipeline Cross-sell Launch Start-ups 69

Hubspot

AUGUST 19, 2019

We all dream about that one campaign that just really takes off -- I'm talking about the Game of Thrones of the content marketing world. Here, I sat down with Larry Kim to discuss one of his campaigns for WordStream, which went viral and resulted in millions of links back to WordStream's website. Impressive, right?

Campaign 77

Campaign Niche Angle Promote 77

PandaDoc

FEBRUARY 27, 2023

Sharp angle close The sharp angle close is also known as the discount close. The sharp angle close is an attempt to edge out the competition and build trust with a new client or customer. The sharp angle close is an attempt to edge out the competition and build trust with a new client or customer. How do you do that?

Closing 52

Closing Contract Technique Objectives and Key Results 52

Hubspot

JANUARY 9, 2019

Check out his five-step process for running efficient campaigns and start optimizing your Facebook advertising budget today. Choose a campaign objective. From a fifty-thousand foot view, our paid acquisition team usually pursues two types of Facebook advertising campaigns: direct response and branding. Pick a bid strategy.

Process 77

Process Angle Click Through Rate Gambling 77

SaaStr

AUGUST 22, 2020

Justin Bedecarre: During the pandemic, HelloOffice, my company has promoted engineering manager, [Jaziel 00:17:46] out of Dallas, our first remote engineering manager. I literally remember handing out like T-shirts just to try and get signups just to promote where work is going. What’s the pitch to save money?

Real Estate 59

Real Estate Government Contract Start-ups 59

Hubspot

SEPTEMBER 17, 2018

It’s central to your outreach and campaign efforts … especially your social strategy. Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. Do all of your drafting in Google Docs to promote collaboration and real-time commenting.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Lending to the ad a newsworthy, topical angle. Examples of Great B2B Social Media Lead Generation Campaigns. This lets you evaluate your campaign results better.

Campaign 99

Campaign B2B Lead generation CTR 99

Pointclear

MAY 2, 2012

You want to learn more about these people and their companies so you can make an informed pitch when you reach them. He also notes that all marketing organizations are becoming mini publishers that have to produce content that comes from a different angle, is unique and is well-prepared. The Challenges in Measuring Social Media ROI.

Strategize 72

Strategize B2B Angle Cold Call 72

Hubspot

AUGUST 6, 2020

The root of these questions have helped me cut through the jargon of promotions and company announcements to get to the root of the message in the simplest words. Working in broadcast journalism has trained me to never lower my guard and always keep my eyes open for threats or liabilities in social posts, marketing campaigns, and imagery.

Angle 98

Angle Pitch Entertainment Promote 98