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Get your B2B site unstuck: Top SEO tips for stagnant sites

Search Engine Land

A drop in click-through rate due to a mix of the above reasons. your restaurant marketing guide used to rank well for Google Ads campaigns for restaurants, but now the SERP is full of guides that cover that topic exclusively). Additionally, you’ll want to dig deeper to see which specific pages are at issue.

B2B 95
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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. Test as many ad copy variations as possible, until you have the data that will support your SEO campaigns. Specific keyword angles. Household income.

Gambling 101
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Advertorials Can Work—If You Get It Right

ConversionXL

If your click-through rate (CTR) is declining for display ads, advertorials can help. On average, the cost of a native advertising campaign for top-tier news publishers was $54,014.29. Define your angle. One way to locate forums is with a Google search operator: “forum: {{insert niche}}.”.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4% million two-second views, and a click-through rate of 17.74%.

Customers 102
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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

However, investing your energy in a channel with high engagement rates doesn't automatically guarantee success. Lending to the ad a newsworthy, topical angle. Examples of Great B2B Social Media Lead Generation Campaigns. This lets you evaluate your campaign results better. Continuously testing CTAs, images and copy.