Search Engine Land

JUNE 2, 2023

your restaurant marketing guide used to rank well for Google Ads campaigns for restaurants, but now the SERP is full of guides that cover that topic exclusively). A good process to work through here is to: Export the pages that have lost the most traffic (ideally looking at a few different angles in terms of date ranges).

B2B 95

B2B Click Through Rate X-functional Real Estate 95

Heinz Marketing

JANUARY 29, 2018

Lauren is a graduate of the University of Georgia’s Grady College of Journalism & Mass Communication, she discovered her passion for niche marketing during her time as editor of UGA’s newspaper, The Red & Black. You could totally use that as part of the campaign.” You’re not a copy writer.

Pipeline 66

Pipeline Sales B2B X-functional 66

ConversionXL

JUNE 19, 2018

Active campaigning works. You would probably find 6-7 functionally identical apps for every idea. Impact = Reach x Relevance x Frequency. Each species is uniquely optimised for the niche it is in. Mutation – like in nature, we are looking all the angles of possible ideas. Sketch (remix & improve).

A/B testing 103

A/B testing Cross-sell X-functional Growth 103