Hubspot

SEPTEMBER 17, 2018

It’s central to your outreach and campaign efforts … especially your social strategy. Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. Then, be sure your resolution is at least 1920 x 1080 to maintain quality footage.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

ConversionXL

AUGUST 15, 2014

Customize this shoe” is clearly under the Add to Cart button… …which also has sizing, quantity & a “save for later” functionality surrounding it. Same goes for Zoom functionality too. Which would you trust more: Knowing that your Macbook can fit in a padded laptop compartment that is 16” x 13.5”

Product 98

Product X-functional User Experience Angle 98

ConversionXL

SEPTEMBER 5, 2019

These ended up being the most valuable, in my opinion, for actionable marketing campaign ideas. There are many ways to do this in R, most commonly the out-the-box factanal() function. Here’s the code in R for that (where x is your data frame): pcanalysis <- prcomp(x, scale = TRUE, center = TRUE) plot(pcanalysis).

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

MARCH 7, 2017

You’ll walk away with personas you can use for marketing decisions, as well as data to further explore for copy ideas, design guidance, and campaign experiments. These ended up being the most valuable, in my opinion, for actionable marketing campaign ideas. Step 1: Outline Your Goals and Plan Your Approach. What do you want to know?

X-functional 102

X-functional Represent Follow-up Up-sell 102

Heinz Marketing

JANUARY 29, 2018

Talk a little bit about the difference you see there and why did Terminus, in particular, invest in that kind of a role and that kind of an angle. You could totally use that as part of the campaign.” Now, in B2B circles you hear it as one of the fastest growing functions within sales and marketing. I am a copy writer.

Pipeline 74

Pipeline Sales B2B X-functional 74

ConversionXL

APRIL 6, 2016

Perhaps because they require effort (to X). Angle (motivation you provide – both conscious and non-conscious). 52 / test duration weeks ) x (# of simultaneously testable pages/funnels). Quantify your findings (~3 out of 6 said X). New functionalities, features. Image Credit: Punchline Copy. Radical redesign.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77

ConversionXL

JUNE 19, 2018

Active campaigning works. You would probably find 6-7 functionally identical apps for every idea. Impact = Reach x Relevance x Frequency. Mutation – like in nature, we are looking all the angles of possible ideas. Alexa Hubley: The Agile Marketing Playbook. Create your agile process: Map (start at the end).

A/B testing 103

A/B testing Cross-sell X-functional Growth 103