Hubspot

APRIL 17, 2020

Ultimately, instead of marketing messages taking the angle of "This is why you need this," attraction marketing tends to take the angle of "This is why I need this." It's a technique that gives companies a knowledgeable reputation that precedes their products. You can use that as an angle and frame your story from there.

Angle 101

Angle X-functional Technique Campaign 101

Heinz Marketing

APRIL 11, 2022

I’ll circle back to that second since that’s probably more from like a consumer angle. They’re going to employ a lot of techniques that you see in the Web2 world. I mean, even awareness about some of those very functional things need to kind of be surfaced. The other is really from a go-to-market standpoint.

Pipeline 104

Pipeline B2B Go To Market Sales 104

PandaDoc

FEBRUARY 27, 2023

Like choosing between the different sales closing techniques. Learn more Most common sales closing techniques When it comes to how to seal the deal , there isn’t a one-size-fits-all solution. The techniques you employ will depend on the product, vertical, customer, and other factors. And the assumption of the when is now.

Closing 52

Closing Contract Technique Objectives and Key Results 52

ConversionXL

SEPTEMBER 5, 2019

These ended up being the most valuable, in my opinion, for actionable marketing campaign ideas. There are many ways to do this in R, most commonly the out-the-box factanal() function. Here’s the code in R for that (where x is your data frame): pcanalysis <- prcomp(x, scale = TRUE, center = TRUE) plot(pcanalysis).

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

MARCH 7, 2017

You’ll walk away with personas you can use for marketing decisions, as well as data to further explore for copy ideas, design guidance, and campaign experiments. These ended up being the most valuable, in my opinion, for actionable marketing campaign ideas. Step 1: Outline Your Goals and Plan Your Approach. What do you want to know?

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

JUNE 19, 2018

Active campaigning works. Craig Sullivan: Tools and Techniques for Optimising Cross-device Experiences. You would probably find 6-7 functionally identical apps for every idea. Impact = Reach x Relevance x Frequency. Mutation – like in nature, we are looking all the angles of possible ideas.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103