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How to do a quick SEO accessibility check

Search Engine Land

So before you start: Make sure that you dedicate enough time to read the WCAG Level 2 standards, their descriptions, examples, and potential techniques to meet them. Keyboard navigation Keyboard navigation aims to ensure all page functionality is accessible via the keyboard. Make sure that you don’t cheat. Put a blindfold on if needed.

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Attraction Marketing: What It is & How to Master It

Hubspot

Ultimately, instead of marketing messages taking the angle of "This is why you need this," attraction marketing tends to take the angle of "This is why I need this." It's a technique that gives companies a knowledgeable reputation that precedes their products. You can use that as an angle and frame your story from there.

Angle 101
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10 Sales closing questions to seal the deal

PandaDoc

Like choosing between the different sales closing techniques. Learn more Most common sales closing techniques When it comes to how to seal the deal , there isn’t a one-size-fits-all solution. The techniques you employ will depend on the product, vertical, customer, and other factors. And the assumption of the when is now.

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Top 5 Insights from Every Speaker of Digital Elite Camp 2018

ConversionXL

Craig Sullivan: Tools and Techniques for Optimising Cross-device Experiences. You would probably find 6-7 functionally identical apps for every idea. Impact = Reach x Relevance x Frequency. Mutation – like in nature, we are looking all the angles of possible ideas. Video backgrounds are the new sliders.

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How to Build Robust User Personas in Under a Month

ConversionXL

There are many ways to do this in R, most commonly the out-the-box factanal() function. Here’s the code in R for that (where x is your data frame): pcanalysis <- prcomp(x, scale = TRUE, center = TRUE) plot(pcanalysis). Basically, can we find factors that predict how people will answer certain questions?

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Sales Pipeline Radio, Episode 314: Q & A with Phyllis Lee

Heinz Marketing

I’ll circle back to that second since that’s probably more from like a consumer angle. They’re going to employ a lot of techniques that you see in the Web2 world. I mean, even awareness about some of those very functional things need to kind of be surfaced. The other is really from a go-to-market standpoint.

Pipeline 105
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How to Build Robust User Personas in Under a Month

ConversionXL

There are many ways to do this in R, most commonly the out-the-box factanal() function. Here’s the code in R for that (where x is your data frame): pcanalysis <- prcomp(x, scale = TRUE, center = TRUE). The goal here is to identify the underlying relationships between variables (specifically, columns/survey questions).