Heinz Marketing

APRIL 11, 2022

There’s a lot of kind of learning from the ground up from people who’ve who are more crypto native and I think it’ll be really interesting to see the blending of the two. I’ll circle back to that second since that’s probably more from like a consumer angle. There’s no token involved.

Pipeline 104

Pipeline B2B Go To Market Sales 104

Search Engine Land

OCTOBER 2, 2023

So before you start: Make sure that you dedicate enough time to read the WCAG Level 2 standards, their descriptions, examples, and potential techniques to meet them. Keyboard navigation Keyboard navigation aims to ensure all page functionality is accessible via the keyboard. Make sure that you don’t cheat. Put a blindfold on if needed.

X-functional 133

X-functional Engineering Angle User Experience 133

PandaDoc

FEBRUARY 27, 2023

That process of negotiating with a prospect is one PandaDoc can help you streamline and speed up. Pre-built, customizable templates and real-time reporting and notifications on proposal activity free up your sales team to hone their craft. Like choosing between the different sales closing techniques.

Closing 52

Closing Contract Technique Objectives and Key Results 52

ConversionXL

SEPTEMBER 5, 2019

You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). Essentially, personas were largely a parody of themselves, with made up data (or irrelevant data like the eye color of a persona). Note: the following gets into the weeds a bit.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

MARCH 7, 2017

You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). Essentially, personas were largely a parody of themselves, with made up data (or irrelevant data like the eye color of a persona). Note: the following gets into the weeds a bit.

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

MAY 14, 2014

This was what Iztok Franko, the current director of IT & Marketing at Adria airlines was facing before the idea of “conversion rate optimization” ever came up internally. He also used real data to back everything up, rather than getting into an opinionated p **g match with anyone who wanted to throw up any barriers.

Conversion 124

Conversion Sell E-commerce Legal 124

Hubspot

SEPTEMBER 11, 2018

It's up to salespeople to ask effective sales questions and uncover business pain as quickly as possible. Business pain points affect a company's bottom line and must be solved in order for them to grow and function successfully. These are slight annoyances -- but aren't keeping the company from functioning.

X-functional 101

X-functional Cross-sell Angle Prospecting 101