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The Cutting Edge Techniques for an Impactful Live Event Strategy with Dooly

SaaStr

Here are some of their top takeaways and techniques they shared with us for creating an impactful live event strategy. Live events are a forcing function for your entire team, not just sales, and marketing. Don’t put eight hours into plan C, but have something on paper as, if this happens, then X. Think Zapier.

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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Now, jump to 2015: according to a study published by VentureBeat last year , 77% of “digital natives” (roughly, generation Y and a huge part of X) expect their online experience to be personalized. Nowadays, employing such techniques is downright a prerequisite of doing business online successfully. Main Page Recommendations.

UX 115
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Does HTML structure matter for SEO?

Search Engine Land

I will note, as others pointed out on X, that if your site isn’t accessible, it is less likely people will link to it or click on it in the future, so that can potentially affect your SEO rankings. Those search engines had scoring functions that gave extra weight to occurrences of the term in bold and counted an H1 more than an H2, etc.

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How to structure people operations to scale SEO success

Search Engine Land

The biggest roadblock to scaling SEO: People operations The biggest roadblock to scaling SEO isn’t the technique itself. Technical SEO : Oversees crawling, indexing, and general site functionality, particularly regarding page speed and UX/UI. Instead, what takes so long is the operations behind SEO and the process of aligning everyone.

CTR 130
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

One of the most significant revelations from the 10-week trial occurred when Jerry Dischler, the head of Google Ads, testified that the search engine secretly raises ad prices to achieve targets by as much as 10%, using techniques such as RGSP (Google’s Randomized Generalized Second-Price ad auctions).

Retail 122
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5 Agile Practices That Are Fueling Marketing Teams

ConversionXL

This year, for the first time in the report’s three-year history, Agile techniques overtook those maintaining traditional processes. While developers may measure success based on “working code,” a functioning campaign is not enough for marketing success. User stories. Image source ). Image source ). Image source ). Frequent releases.

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3 Google Analytics 4 features to make up for lost data

Martech

The way it functions with analytics is by automatically stamping a user with a cookie when they land on a website. In the Explore reports, predictive metrics are best used in the User Lifetime technique. With the tools above, questions about your users and data can transform from “How many views did page X receive?”