ConversionXL

FEBRUARY 3, 2022

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. Experiment with strategies and growth hacking techniques until one generates momentum. Channel-level expertise: An understanding of how the channels work (e.g.,

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

MARCH 29, 2017

Ideation x Execution = ROI. We like to use this technique called mindstorming where basically everybody comes up with ideas separately and then during a meeting or online, we bring them all together.” (via Growth Tribe). Consider high velocity testing / experimentation. Experimentation is not synonymous with A/B testing.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

ConversionXL

APRIL 28, 2016

Don’t trip and stumble in your drive to master shiny, new techniques – instead, learn what you need to get accomplished first, and what the pitfalls are if you don’t. If you’re not running any tests, you’re simply assigning one experience to all users. How do you decide to assign X experience to Y segment? Business Rules.

A/B testing 69

A/B testing User Experience X-functional Technique 69

PandaDoc

MARCH 7, 2023

Enhanced sales techniques When you can quantify each step of a sales workflow, it means you can maximize what’s boosting sales and cut out what’s hindering customer conversion. Your team can test out the newest cutting-edge sales techniques, thereby accelerating your sales process. Many times, you can use the KPIs as your goals.

Process 52

Process Objectives and Key Results Pitch Legal 52

ConversionXL

NOVEMBER 9, 2022

I interviewed Tina Donati, Head of Marketing at Alloy Automation, to learn how each marketing function can use data visuals: Use data visuals internally—extensively. Bubble charts display three dimensions of data: an x-axis, a y-axis, and the size of the data point. Bubble charts and maps.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

ConversionXL

JULY 13, 2016

The Halo Effect has a wide breadth of uses, reaching areas like management, design, copywriting, advertising, and of course, A/B testing and conversion optimization strategy. The logic goes, “if X important person used Y product, it must be amazing.” Test Ideas and Their Hidden Halos. Celebrity Endorsements.

Trust 67

Trust X-functional A/B testing User Experience 67

ConversionXL

APRIL 12, 2017

Pay them upfront so they don’t try to say X to get the money. All users have equal access to information and functionality. Research and A/B testing. Top of the pyramid down: Persuasive -> Intuitive -> Usable -> Accessible -> Functional. What is functionality? Interview Phase (1 Day).

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). The process of improving your site conversion using design techniques, key optimization principles, and testing. A type of online advertising that takes on the form and function of the platform it appears on. 2) Analytics. Learn more here.).

Networking 78

Networking Non-Profits Engineering Follow-up 78

ConversionXL

JUNE 19, 2018

Make a connection between A/B testing and your boss/strategy. Go for “High Impact Testing” – those tests need a triple amount of effort of an average A/B test, but are worth it. Select tests that make a real impact. Use of in-app messaging to rapidly test segmented onboarding.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103