Heinz Marketing

APRIL 11, 2022

I’ll circle back to that second since that’s probably more from like a consumer angle. They’re going to employ a lot of techniques that you see in the Web2 world. I mean, even awareness about some of those very functional things need to kind of be surfaced. The other is really from a go-to-market standpoint.

Pipeline 104

Pipeline B2B Go To Market Sales 104

ConversionXL

SEPTEMBER 5, 2019

There are many ways to do this in R, most commonly the out-the-box factanal() function. Here’s the code in R for that (where x is your data frame): pcanalysis <- prcomp(x, scale = TRUE, center = TRUE) plot(pcanalysis). Basically, can we find factors that predict how people will answer certain questions?

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

MARCH 7, 2017

There are many ways to do this in R, most commonly the out-the-box factanal() function. Here’s the code in R for that (where x is your data frame): pcanalysis <- prcomp(x, scale = TRUE, center = TRUE). The goal here is to identify the underlying relationships between variables (specifically, columns/survey questions).

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

MAY 14, 2014

Since Avvo was still in the start-up stage, they were focusing on growing traffic from every angle, yet blindly growing was actually losing them potential conversions that would have been possible through optimizations. Being able to translate the complexity of a heatmap is like reading an X-ray. Convincing The CEO.

Conversion 124

Conversion Sell E-commerce Legal 124

Hubspot

SEPTEMBER 11, 2018

Business pain points affect a company's bottom line and must be solved in order for them to grow and function successfully. Examples of business problems include making a fully functional product slightly prettier, slightly decreasing a product’s price, or small work-life balance issues. Business pain points, on the other hand, do.

X-functional 101

X-functional Cross-sell Angle Prospecting 101

ConversionXL

JUNE 19, 2018

Craig Sullivan: Tools and Techniques for Optimising Cross-device Experiences. Increase motivation. You would probably find 6-7 functionally identical apps for every idea. Impact = Reach x Relevance x Frequency. Mutation – like in nature, we are looking all the angles of possible ideas. Acquisition.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103