ConversionXL

AUGUST 15, 2014

Given that the visual element is such a big part of the customer experience & buying process, I’d like to deconstruct how one of my favorite eCommerce sites uses visuals (and a few others along the way) as well as explore some relevant research in order to help you be more persuasive in your own product pages.

Product 98

Product X-functional User Experience Angle 98

ConversionXL

SEPTEMBER 5, 2019

Engaging with users became more of a norm and less of an exception. This is good for user experience, but it’s bad news for ‘traditional’ personas. Teams were savvy enough to know that fully formed, completed descriptions of users are an impossibility at the early stages of design. .”

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

MARCH 7, 2017

Engaging with users became more of a norm and less of an exception. This is good for user experience, but it’s bad news for ‘traditional’ personas. Teams were savvy enough to know that fully formed, completed descriptions of users are an impossibility at the early stages of design. What do you want to know?

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

APRIL 6, 2016

Perhaps because they require effort (to X). The Hook Model is designed to connect the user’s problem to your solution with enough frequency to create a habit. Angle (motivation you provide – both conscious and non-conscious). 52 / test duration weeks ) x (# of simultaneously testable pages/funnels).

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77