ConversionXL

NOVEMBER 4, 2021

Because, ”if your product or business is your main focus, you’ll probably end up neglecting your customers. Henry Ford once said that the major secret of success is hidden in the ability to take another person’s point of view and observe things from that angle, in addition to your own. And nobody wants that.:

Product 127

Product E-commerce Strategize B2B 127

Hubspot

AUGUST 2, 2012

Some companies have already jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. The brands that create campaigns that are inspiring to viewers and marketers alike -- whether for the emotion they elicit, or for the reminder of exactly how to execute a remarkable ad or marketing campaign.

Campaign 78

Campaign Gambling Sports Launch 78

ConversionXL

JUNE 2, 2022

To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. Today, people have everything they need to make their minds up at their fingertips. most commonly popped up. From there, I read case studies on the company blog before eventually signing up.

Lead generation 94

Lead generation Strategize Campaign Profit margin 94

Hubspot

DECEMBER 7, 2011

Just as the holidays sneak up on consumers (has anyone started shopping yet?), marketing departments sometimes find themselves in a panic come November and December trying to conceive an impactful holiday campaign. Don't rub them the wrong way by creating a religiously focused holiday campaign. Don't rerun last year's campaign.

Campaign 58

Campaign Angle Launch Entertainment 58

Hubspot

MAY 22, 2012

We marketers are known for launching and running various campaigns. But like lots of other terms in our industry -- 'engagement,' 'brand equity,' 'virality' -- what an inbound marketing campaign actually is sometimes seems like sort of a mystery. Inbound marketing campaigns are all about creating the right mix of offers.

Campaign 71

Campaign Launch Angle Click Through Rate 71

Hubspot

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Follow this five-step guide to learn how.

Pitch 101

Pitch Angle Contact Follow-up 101

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Brown punched up his argument, no doubt, for attention. Apple employees before a product launch) or a subset of consumers (e.g., The rest of the story is familiar.

Customers 108

Customers Strategize Campaign Manufacturing 108

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Brown punched up his argument, no doubt, for attention. Apple employees before a product launch) or a subset of consumers (e.g., The rest of the story is familiar.

Customers 101

Customers Strategize Campaign Manufacturing 101

Hubspot

JUNE 20, 2018

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns.

A/B testing 78

A/B testing Contact Promote Campaign 78

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. To catch you up to speed, here's an abbreviated version of Lieberman's recommendations.

A/B testing 75

A/B testing Angle Education Campaign 75

Search Engine Land

JULY 5, 2023

I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. Is Performance Max the only way forward for campaign structure? How will AI affect campaign structure? It will also be great for new advertisers and business owners who want to launch a campaign quickly, according to Kohler.

Campaign 92

Campaign Objectives and Key Results B2B Angle 92

Hubspot

MAY 27, 2020

If you're looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. Grow an audience (social followers, subscribers etc.). Go through their posts and see if there's a topic that hasn't been covered or an angle you could take to complement their existing posts. Grow your personal brand.

Referrals 69

Referrals Pitch CRM Contact 69

Hubspot

SEPTEMBER 5, 2019

In 2012, to answer this very question, Google launched an initiative known as "Project Aristotle". They considered the question from every angle -- were the best teams made up of people with similar interests, motivations, or personalities? And yet, at meetings, maybe you still find it difficult to speak up.

Hospitality 75

Hospitality Cross-sell Angle Growth 75

Hubspot

JULY 2, 2012

You've launched it on your blog, via social media, and in your email marketing -- and you're watching those conversions climb and climb. But different enough that if you put a little time into tweaking your original offer, you could actually end up with 5 distinct offers to promote to different segments of your audience!

Promote 64

Promote Angle Lead generation Real Estate 64

Hubspot

JUNE 9, 2011

Andy gives the example of a campaign Motrin launched about baby-wearing that was considered condescending by mommy bloggers and Twitter users. Motrin launched the campaign on a Friday, and then everyone went home for the weekend, and no one within the company listened or watched. Always be paying attention.

Angle 57

Angle Launch Campaign Follow-up 57

Martech

NOVEMBER 10, 2023

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Why this match-up?

A/B testing 115

A/B testing Campaign Retail Angle 115

ConversionXL

JULY 1, 2014

You send out email launch campaign to highly targeted list of 30 000 people and only 30 people sign up? That is what Noah Kagan did when he launched “How To Make a $1,000 a Month Business.”. I see it all the time where the business will “do surveys” but never end up with anything that can actually use.

Customers 76

Customers Lead generation A/B testing Start-ups 76

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to follow in the footsteps of brands like ConvertKit and Morning Brew through interest-building demand generation tactics. Each marketing campaign should have one specific message based on a single idea. This has helped him amass a following that directly influences the success of his companies.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Salesforce

OCTOBER 18, 2023

Salesforce recently launched the new Fundraising for Nonprofit Cloud to help fundraisers nurture those relationships and scale their programs. It’s presented in a way that users can tap into from any angle. We’ve simplified this process: users can now create source codes themselves and connect them to campaigns.

Angle 59

Angle Legal Technology Technology 59

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. Ads are a natural part of the experience. You can use this to your advantage to sell more products.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Heinz Marketing

JUNE 2, 2022

Whether your marketing strategy is focused on brand awareness, promoting a product, or trying to grow your own personal following – there is a set of criteria you should consider and understand before choosing the ideal social media platforms to meet your goals. Ideal for important announcements or interacting and entertaining your followers.

Promote 110

Promote B2B Follow-up Angle 110

ConversionXL

JUNE 30, 2021

You’ll learn why and how these brands get it right so you can follow their lead to unearth your own competitive advantage. . For a USP to hold up under scrutiny, it has to do three things well: Be memorable. It’s a claim that only works if you can back it up. It capitalizes on being a place to grow a word-of-mouth following. .

E-commerce 149

E-commerce Sell Angle Up-sell 149

Hubspot

AUGUST 30, 2017

Sometimes, all a message needs to break through is a slight shift in angle. Every story has a myriad of angles -- your job as a copywriter is to find the one that resonates. The following are all headlines or leading sentences from Urban Daddy , an email-based magazine drawing attention to new products, experiences, and eateries.

Angle 101

Angle Territory Launch Contract 101

Sales Hacker

SEPTEMBER 29, 2020

Regie uses AI to create inbound, outbound, and even follow-up sales campaigns faster using over a billion rows of performance data across 75 industries. And then we’ve taken a bigger look at what company we want to be when we grow up, and now we also have a pre-signature tool as well.

Contract 108

Contract X-functional Objectives and Key Results Legal 108

Hubspot

SEPTEMBER 17, 2018

It’s central to your outreach and campaign efforts … especially your social strategy. Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. It also draws longer streams and higher engagement rates — viewers spend up to 8.1x

Angle 101

Angle Objectives and Key Results X-functional CTR 101

SaaStr

OCTOBER 22, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Ryan Carlson: And so for tech startups, when they’re small, the product story and the company story are one and the same, but as they get bigger, the company story starts to take on a different angle.

Pipeline 70

Pipeline Cross-sell Launch Start-ups 70

Hubspot

OCTOBER 1, 2015

Some involve small start-ups going from rags to riches with one great idea. It began as an unknown start-up in California and wanted to run billboard advertising campaigns to generate awareness and traffic, but realized quickly that it couldn’t afford it. Billboards run between $30,000 and $50,000 per four-week campaign.

Angle 76

Angle Campaign Gaming Networking 76

ConversionXL

SEPTEMBER 5, 2019

You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). They launched to much applause, but a few trends wore down their appeal with time. These ended up being the most valuable, in my opinion, for actionable marketing campaign ideas.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

MAY 15, 2018

That’s where this piece fills in the blanks: Once you’ve finished the following exercises, you’ll truly understand how to properly collect and quantify messaging research from your target market and transform it into a powerful unique value proposition — one that’s strong enough to serve as the guiding star for your business for years to come.

Product 100

Product Objectives and Key Results E-commerce A/B testing 100

SaaStr

JULY 20, 2021

In the run up to 2021 SaaStr Annual , Expensify CEO David Barrett is rejoining us as a top speaker from Annuals part. David : If we can get a lighter we can definitely hook this up. ” To you, it’s really hard to go onto the next thing, because you got to pick yourself up from the ashes. David : What’s that?

Angle 96

Angle Meeting Start-ups Drivers/motivators 96

ConversionXL

MARCH 7, 2017

You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). They launched to much applause, but a few trends wore down their appeal with time. More specifically, that tends to fall within five categories of mistakes: Making up data.

X-functional 102

X-functional Represent Follow-up Up-sell 102

Sales Hacker

NOVEMBER 18, 2019

The holiday season is huge for retailers, representing up to 30 percent of annual sales, but sales departments in B2B tend not to expect much from this time of year. Set a goal to identify an X number of those prospects who you would like to put into an end-of-year re-nurturing campaign. Wait until you’ve figured out the right angle.

Prospecting 62

Prospecting Appointment Cold Call Sales 62

ConversionXL

MARCH 14, 2013

Use Social Media to Spot Customer Hang-ups in Real-time. Not every customer has the time or the inclination to sign up to a review site and post their experiences, but you can bet your bottom dollar that the vast majority of them can send a tweet or a Facebook post about it. Google Maps / Places. Test, test and test again.

Conversion 103

Conversion Retail Manufacturing Niche 103

Heinz Marketing

OCTOBER 7, 2019

He’s the Vice President of America sales for Opengear , We talk about keys to developing a successful reseller strategy and talk a little bit about what it takes to build a team and getting that channel up and running. We have campaigns, like in Q2 we did a retail campaign in Q3 we’re doing finance.

Pipeline 60

Pipeline Territory Healthcare Sales 60

Martech

MARCH 2, 2023

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Consumers learned about the campaign courtesy of the Instagram hub hosted by basketball great Shaquille O’Neal. The promotion launched the Friday before the Super Bowl, a busy weekend for food orders. Image: Papa Johns & Netspend. Brands adopting AR. “I

Campaign 111

Campaign Objectives and Key Results Angle Promote 111

Pointclear

MAY 2, 2012

Companies will quickly reach a limit on the number of people interested in following them with this approach. He also notes that all marketing organizations are becoming mini publishers that have to produce content that comes from a different angle, is unique and is well-prepared.

Strategize 72

Strategize B2B Angle Cold Call 72

Hubspot

JANUARY 9, 2013

Even now, when I launch a new marketing offer, I create an accompanying visual -- whether it's an infographic or just a picture to post on Facebook -- in PowerPoint to pair the campaign with visual content. I use the up and down arrows on my keyboard to ensure it’s placed appropriately inside the circle’s border.

Represent 78

Represent Promote Presentation Angle 78