Search Engine Land

FEBRUARY 23, 2023

Everyone in SEO is buzzing about AI following announcements from Google and Microsoft about forthcoming AI-powered search functionality. Bonfils estimates AI speeds up the process by about 25%, which he called “considerable help.” The sky’s the limit for its future potential.

Electricity 115

Electricity Angle Clients Campaign 115

Martech

MAY 30, 2023

This helps you conceptualize and “talk to” your average target customer, and it serves as an ideal tool to get your other team members up to speed. Generally, the more “engagements” you receive (things like comments, likes and shares), the better your campaign is faring.

Angle 121

Angle Niche Clients Technique 121

Salesforce

MARCH 28, 2022

Whether it is a tagline (company centered, static) or slogan (product/campaign centered, changeable), the brand message is something others recognize and relate to. Consider the following factors when creating a tagline: Product positioning Key benefits Brand pillars Value proposition Audience Tone. What do you hope to accomplish?

Electricity 98

Electricity Angle Pitch Campaign 98

Hubspot

MAY 10, 2016

A successful campaign is something to be proud of, so sit back for a minute and admire the fruits of your labour. Squeezing every bit of value out of a PR campaign is something very few of us actually do. 7 Ways to Get More Value From Your PR Campaigns. This is a happy side effect of a successful PR campaign.

Campaign 67

Campaign Angle Follow-up Contact 67

Martech

FEBRUARY 8, 2024

Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. A person who looks it up is in the market to spend money. This is your go-to strategy.

B2B 118

B2B Gaming Niche Appointment 118

Hubspot

AUGUST 5, 2020

Your completed upstream plan should include the following: Identification of a portion of your audience's problems. A price and competitive edge for campaign assets. After analyzing market and feedback data, you find that enterprise customers want software that will simplify testing campaign assets. This isn't wrong.

CRM 100

CRM Angle Click Through Rate Campaign 100

Hubspot

AUGUST 5, 2020

Your completed upstream plan should include the following: Identification of a portion of your audience's problems. A price and competitive edge for campaign assets. After analyzing market and feedback data, you find that enterprise customers want software that will simplify testing campaign assets. This isn't wrong.

CRM 96

CRM Angle Click Through Rate Campaign 96

Hubspot

FEBRUARY 6, 2014

The two people behind this project were kind enough to share their campaign journey with us. We interviewed first-time Kickstarters Kirsten and John Newbold-Knipp about their campaign for RingSafe , a modern clasp designed to prevent losing your wedding ring. Q: How long did it take you to set up your campaign?

Campaign 71

Campaign Commission Angle Follow-up 71

Search Engine Land

FEBRUARY 15, 2023

If you have a game that you’re looking to promote, a Universal App Campaign (UAC) is a great way to do it. Google claims that their UACs achieve about 140% more conversions than other campaign types. Creative specs Most of the creative specs will be the same as a normal Google Ad campaign, but sizes and types can be found here.

Gaming 95

Gaming Networking Campaign Angle 95

ConversionXL

AUGUST 24, 2021

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this.

Promote 141

Promote Campaign Pitch Niche 141

ConversionXL

JUNE 2, 2022

To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. Today, people have everything they need to make their minds up at their fingertips. most commonly popped up. From there, I read case studies on the company blog before eventually signing up.

Lead generation 94

Lead generation Strategize Campaign Profit margin 94

Hubspot

AUGUST 2, 2012

Some companies have already jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. The brands that create campaigns that are inspiring to viewers and marketers alike -- whether for the emotion they elicit, or for the reminder of exactly how to execute a remarkable ad or marketing campaign.

Campaign 78

Campaign Gambling Sports Launch 78

Martech

AUGUST 11, 2021

Let’s dig into some “must-have” capabilities, followed by the advanced, and finally – some tools to help you stay ahead of it all. Monitoring your marketing endeavors lets you track how your campaigns are playing out in real-time. Therefore, your social media monitoring should bolster your campaign strategy at the end of the day.

Angle 135

Angle Drivers/motivators Niche Gaming 135

Search Engine Land

FEBRUARY 14, 2023

If you’re not conducting base analysis, you might set your site up for failure by funneling all of your resources to a main keyword that is too far out of reach. You can tell the intent because it will be one of the following: Commercial : Users who are researching before making a purchasing decision. Shopping results.

Education 97

Education Angle UX Click Through Rate 97

Heinz Marketing

APRIL 4, 2022

What makes an overall marketing campaign successful. I run all campaigns and account based here at Keyfactor. The mandate to the business is really running and generating campaigns that drive revenue for the business. It helps the collaboration and maybe bring topics up to life that does sound a lot more organic than planted.

Pipeline 97

Pipeline Campaign Sales Follow-up 97

Search Engine Land

AUGUST 2, 2023

While, as the name implies, participation in the program is free, retailers must ensure they follow SEO best practices to enhance their product listings. Clear and well-lit photographs that showcase your products from different angles will give customers a better understanding of what they can expect.

Product 97

Product Retail Click Through Rate Territory 97

Lead Fuze

JUNE 15, 2023

These agencies offer various services, including interviews, consultancy, workshops, focus groups, and survey campaigns. This helps tailor marketing efforts towards specific segments, leading to more effective campaigns with higher conversion rates. We cannot generate a tweet without knowing the specific focus or angle of the message.

Strategize 52

Strategize Angle Lead generation Growth 52

Hubspot

DECEMBER 7, 2011

Just as the holidays sneak up on consumers (has anyone started shopping yet?), marketing departments sometimes find themselves in a panic come November and December trying to conceive an impactful holiday campaign. Don't rub them the wrong way by creating a religiously focused holiday campaign. Don't rerun last year's campaign.

Campaign 57

Campaign Angle Launch Entertainment 57

Hubspot

MAY 22, 2012

We marketers are known for launching and running various campaigns. But like lots of other terms in our industry -- 'engagement,' 'brand equity,' 'virality' -- what an inbound marketing campaign actually is sometimes seems like sort of a mystery. Inbound marketing campaigns are all about creating the right mix of offers.

Campaign 69

Campaign Launch Angle Click Through Rate 69

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. You can set up a campaign , and within a few hours, people will be able to see your ads and click through to your website.

Campaign 69

Campaign CTR Angle Promote 69

ConversionXL

NOVEMBER 4, 2021

Because, ”if your product or business is your main focus, you’ll probably end up neglecting your customers. Henry Ford once said that the major secret of success is hidden in the ability to take another person’s point of view and observe things from that angle, in addition to your own. And nobody wants that.:

Product 127

Product E-commerce Strategize B2B 127

Lead Fuze

JULY 4, 2023

We’ve got entry pop-ups for immediate engagement, exit-intent pop-ups for last-minute offers, scroll-triggered pop-ups for relevant content, timed display control for less intrusiveness, and click-based popups for personalized experiences. Entry Pop-Ups: The “Hey, welcome.”

Lead generation 52

Lead generation Clients Strategize Technique 52

Lead Fuze

SEPTEMBER 30, 2023

This means if someone signs up through your affiliate link and purchases one of these tools’ premium plans, you’ll receive 20% of their payment as your earnings. per free account sign-up – no credit card required. So if they pay $100 – that’s $20 for you. Earn $0.20 And when these users upgrade?

Commission 52

Commission Referrals A/B testing Objectives and Key Results 52

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. Test as many ad copy variations as possible, until you have the data that will support your SEO campaigns. Specific keyword angles. Taking up the first organic spot for your target keyword is not enough anymore.

Gambling 101

Gambling CTR Education Campaign 101

Hubspot

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Follow this five-step guide to learn how.

Pitch 101

Pitch Angle Contact Follow-up 101

Salesmate

MAY 12, 2020

These angles and solutions are much more diverse and interesting than just sticking to the “basics”. Many startups decide that one their product or service is ready to market, their marketing campaigns will follow suit. Such advertisement placements help setting up your brand in front of prospects as a dependable entity.

E-commerce 103

E-commerce Retail Angle Sales 103

Hubspot

JANUARY 19, 2012

” While almost any ad copy you write will probably be okay , that kind of mediocrity won’t help you stand out and get the kind of performance you expect out of your paid search campaigns. Then we can take a look at some examples of how real paid ads are successfully using these techniques in their campaigns.

Campaign 56

Campaign Angle Technique Gaming 56

Hubspot

SEPTEMBER 24, 2018

Moreover, it’ll inform the psychological triggers -- the words and angles — you use to compel prospects to buy things. That said, feel free to use these triggers across just about any marketing asset, including your next landing page, email sequence, press release , pay-per-click campaign, banner ad, or direct mailer. Let me explain.

Electricity 76

Electricity Angle Price Campaign 76

Beeketing

MAY 3, 2021

The team has shared the following steps to help other eCommerce businesses scale through their SEO channel so they too can become 7-figure businesses in the next 2 years. . Shopify has certain management functions that are automated, such as the stock, inventory, reviews, and email marketing when it is set up properly.

Growth 52

Growth Niche Angle Pitch 52

Sales Hacker

APRIL 8, 2020

In the past, a persuasive advertising campaign might’ve been enough, but in the age of the internet, you’ve got to do a lot more to be taken seriously. It’s not enough to just sign up, either. It’s about building a community — a following — and yes, it’s a full-time job. It might simply be a unique angle on an old issue.

Closing 115

Closing Prospecting Referrals Trust 115

Heinz Marketing

JULY 27, 2020

I love the angle they’re taking, we don’t see it often enough. “… everyone’s familiar in sales and marketing, or most people are familiar with account based marketing and we do the personalized approach, which means it’s like laser focused and not campaign based.

Pipeline 101

Pipeline Angle Sales Pitch 101

Highspot

OCTOBER 23, 2023

During this phase, you’ll decide whether to make a bold entrance with aggressive marketing campaigns or adopt a gradual approach with a steady, phased launch. Every product strategy is rolled out, from email campaigns and landing pages to press releases, influencer partnerships, and social media.

Launch 59

Launch Negotiate Product GTM 59

Lead Fuze

JULY 24, 2023

You need up-to-date contact information so you know exactly who you should be targeting with your sales funnel efforts. Platforms like LinkedIn and Facebook have tailored ad campaigns specifically designed towards lead generation goals. Revving Up Traffic: Tips and Tactics In the ecommerce sphere, visitors are indispensable.

Lead generation 52

Lead generation Contact Pitch Drivers/motivators 52

Lead Fuze

NOVEMBER 14, 2023

It takes care of those repetitive tasks that used to eat up hours. Important Lesson: AI is shaking up content marketing by adding speed, precision and personalization. Its ability to understand natural language processing means it knows just how we humans like our words served up.

Technology 52

Technology Technology Strategize Campaign 52

Highspot

OCTOBER 30, 2023

Understanding how such factors can impact the number of sales is the first step to leveling up your team’s performance. Perhaps there’s a demographic you haven’t tapped into or a service angle you haven’t explored. Maybe the lead generation process or the post-sale follow-up requires revamping.

Objectives and Key Results 59

Objectives and Key Results Quota Sales Promote 59

Hubspot

JUNE 20, 2018

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns.

A/B testing 78

A/B testing Contact Promote Campaign 78

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Brown punched up his argument, no doubt, for attention. Not every secret is a ticking-clock campaign. The rest of the story is familiar. Image source ). It wasn’t.).

Customers 108

Customers Strategize Campaign Manufacturing 108