Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. Test as many ad copy variations as possible, until you have the data that will support your SEO campaigns. Specific keyword angles. Taking up the first organic spot for your target keyword is not enough anymore.

Gambling 101

Gambling CTR Education Campaign 101

Lead Fuze

JULY 24, 2023

You need up-to-date contact information so you know exactly who you should be targeting with your sales funnel efforts. Platforms like LinkedIn and Facebook have tailored ad campaigns specifically designed towards lead generation goals. So what’s the solution here?

Lead generation 52

Lead generation Contact Pitch Drivers/motivators 52

Sales Hacker

MAY 24, 2021

You need to target your niche, answer questions; you need to tell a story. One of the easiest ways to align your sales and marketing teams is by having them follow that metric. That’s why sales calls, demos, and catch-ups are so valuable to your business. Above all, you need to apply the process. Analyze existing content.

Objectives and Key Results 71

Objectives and Key Results Niche Sales CRM 71

Search Engine Land

MAY 3, 2023

One of my biggest challenges with designing link building campaigns is that a successful strategy for one website may not work on another. These variables can be due to the company structure, overall marketing strategy, or the website’s niche. A litmus test for link strategy How many topics are there to discuss in your niche?

Niche 108

Niche Technique Angle Pitch 108

Search Engine Land

JULY 24, 2023

Craft thought-provoking questions Use AI prompts effectively to pose thought-provoking questions about your industry or niche. Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints. Priming can help shape its responses and ensure they align with your desired angle.

Objectives and Key Results 95

Objectives and Key Results Angle Healthcare Finance 95

ConversionXL

JUNE 23, 2020

They’re often lumped together with other maligned tactics, like cold emails and pop-ups. Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). Advertorials also have their critics. What problems can advertorials solve?

Entertainment 105

Entertainment Angle Education Promote 105

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. Ads are a natural part of the experience. You can use this to your advantage to sell more products.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to follow in the footsteps of brands like ConvertKit and Morning Brew through interest-building demand generation tactics. Each marketing campaign should have one specific message based on a single idea. This has helped him amass a following that directly influences the success of his companies.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

ConversionXL

JUNE 30, 2021

You’ll learn why and how these brands get it right so you can follow their lead to unearth your own competitive advantage. . For a USP to hold up under scrutiny, it has to do three things well: Be memorable. It’s a strong USP driven by purpose and niche. It’s a claim that only works if you can back it up.

E-commerce 149

E-commerce Sell Angle Up-sell 149

SaaStr

JULY 20, 2021

In the run up to 2021 SaaStr Annual , Expensify CEO David Barrett is rejoining us as a top speaker from Annuals part. David : If we can get a lighter we can definitely hook this up. ” To you, it’s really hard to go onto the next thing, because you got to pick yourself up from the ashes. David : What’s that?

Angle 95

Angle Meeting Start-ups Drivers/motivators 95

ConversionXL

MARCH 14, 2013

The first thing you need to do is pick out one of your competitors, pick one of the bigger names in your niche simply because they’ll have a higher volume of reviews due to the sheer number of customers they handle on a day to day basis. Use Social Media to Spot Customer Hang-ups in Real-time. Google Maps / Places.

Conversion 103

Conversion Retail Manufacturing Niche 103

Hubspot

MARCH 26, 2013

While the notion of real-time marketing has been around since the mid-nineties, the practice gained steam after Oreo's "Dunk in the Dark" ad was created immediately following the power outage during this year's Super Bowl. 5) Set up Alerts. For smaller, more niche events, they may not be necessary. 6) Frame the Conversation.

Angle 76

Angle Networking Conversion Niche 76

ConversionXL

OCTOBER 31, 2022

trillion by 2025 , making up around one quarter of all retail sales. With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. The bar is low for setting up Facebook ads; it’s easy for any business to run an ad.

Objectives and Key Results 102

Objectives and Key Results Drivers/motivators Angle Retail 102

Heinz Marketing

JANUARY 29, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. Next we had Mike Weinberg , incredible writer, speaker, author, followed by Conrad Bayer , CEO & Founder of Tellwise. She is the story teller for Terminus a B2B account based marketing start up in Atlanta.

Pipeline 66

Pipeline Sales B2B X-functional 66