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Using Cohort Analysis for Conversion Optimization

ConversionXL

Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign. Customers that converted in the last year that signed-up after only x touches.

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Sales Pipeline Radio, Episode 314: Q & A with Phyllis Lee

Heinz Marketing

There’s a lot of kind of learning from the ground up from people who’ve who are more crypto native and I think it’ll be really interesting to see the blending of the two. I’ll circle back to that second since that’s probably more from like a consumer angle. It’s totally different.

Pipeline 105
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10 Sales closing questions to seal the deal

PandaDoc

That process of negotiating with a prospect is one PandaDoc can help you streamline and speed up. Pre-built, customizable templates and real-time reporting and notifications on proposal activity free up your sales team to hone their craft. Sharp angle close The sharp angle close is also known as the discount close.

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PODCAST 129: The Keys to Building and Scaling a Company from Scratch with Vishal Sunak

Sales Hacker

Regie uses AI to create inbound, outbound, and even follow-up sales campaigns faster using over a billion rows of performance data across 75 industries. And then we’ve taken a bigger look at what company we want to be when we grow up, and now we also have a pre-signature tool as well.

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The Ultimate Guide to Video Marketing

Hubspot

It’s central to your outreach and campaign efforts … especially your social strategy. Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. It also draws longer streams and higher engagement rates — viewers spend up to 8.1x

Angle 101
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How to Build Robust User Personas in Under a Month

ConversionXL

You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). Essentially, personas were largely a parody of themselves, with made up data (or irrelevant data like the eye color of a persona). Note: the following gets into the weeds a bit.

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How to Build Robust User Personas in Under a Month

ConversionXL

You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). Essentially, personas were largely a parody of themselves, with made up data (or irrelevant data like the eye color of a persona). A Quick Primer on User Personas. What’s a user persona?