Search Engine Land

FEBRUARY 15, 2023

If you have a game that you’re looking to promote, a Universal App Campaign (UAC) is a great way to do it. Google claims that their UACs achieve about 140% more conversions than other campaign types. Creative specs Most of the creative specs will be the same as a normal Google Ad campaign, but sizes and types can be found here.

Gaming 90

Gaming Networking Campaign Angle 90

Lead Fuze

SEPTEMBER 30, 2023

The Intersection of AI and Affiliate Marketing Affiliate marketing is all about promoting products or services to earn commissions on sales or leads generated through your efforts. However, successful promotion isn’t just about putting links out into the world – it requires strategy and targeted engagement. Earn $0.20

Commission 52

Commission Referrals A/B testing Objectives and Key Results 52

Hubspot

JULY 2, 2012

They certainly don't, so you figure you need to launch another few rounds of promotion for your offer to get those conversions climbing again -- but how are you supposed to do that without seeming like you're recycling old gifts? How to Re-promote Your Offers on Social Media. So what rules of thumb should you be following?

Promote 64

Promote Angle Lead generation Real Estate 64

Search Engine Land

AUGUST 2, 2023

While, as the name implies, participation in the program is free, retailers must ensure they follow SEO best practices to enhance their product listings. Free local product listings Local listings can promote your in-store inventory and drive traffic from searchers within your geographic region. Use descriptive file names and alt tags.

Product 94

Product Retail Click Through Rate Territory 94

Highspot

OCTOBER 30, 2023

Understanding how such factors can impact the number of sales is the first step to leveling up your team’s performance. Perhaps there’s a demographic you haven’t tapped into or a service angle you haven’t explored. Maybe the lead generation process or the post-sale follow-up requires revamping.

Objectives and Key Results 59

Objectives and Key Results Quota Sales Promote 59

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. You can set up a campaign , and within a few hours, people will be able to see your ads and click through to your website.

Campaign 71

Campaign CTR Angle Promote 71

Hubspot

MAY 22, 2012

We marketers are known for launching and running various campaigns. But like lots of other terms in our industry -- 'engagement,' 'brand equity,' 'virality' -- what an inbound marketing campaign actually is sometimes seems like sort of a mystery. Inbound marketing campaigns are all about creating the right mix of offers.

Campaign 71

Campaign Launch Angle Click Through Rate 71

Beeketing

MAY 3, 2021

Once it is implemented successfully into the business’s eCommerce system, the business simply needs to scale through a combination of new product lines, content publishing, and web promotion. . Shopify has certain management functions that are automated, such as the stock, inventory, reviews, and email marketing when it is set up properly.

Growth 52

Growth Niche Angle Pitch 52

Hubspot

JUNE 20, 2018

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns.

A/B testing 78

A/B testing Contact Promote Campaign 78

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Brown punched up his argument, no doubt, for attention. Not every secret is a ticking-clock campaign. The rest of the story is familiar. Image source ).

Customers 108

Customers Strategize Campaign Manufacturing 108

Hubspot

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Follow this five-step guide to learn how.

Pitch 101

Pitch Angle Contact Follow-up 101

Salesmate

MAY 12, 2020

For that, you must learn how to rope-in every available channel of your business form promoting it to your audience. These angles and solutions are much more diverse and interesting than just sticking to the “basics”. Many startups decide that one their product or service is ready to market, their marketing campaigns will follow suit.

E-commerce 103

E-commerce Retail Angle Sales 103

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Brown punched up his argument, no doubt, for attention. Not every secret is a ticking-clock campaign. The rest of the story is familiar. Image source ).

Customers 101

Customers Strategize Campaign Manufacturing 101

Lead Fuze

NOVEMBER 14, 2023

It takes care of those repetitive tasks that used to eat up hours. Important Lesson: AI is shaking up content marketing by adding speed, precision and personalization. Its ability to understand natural language processing means it knows just how we humans like our words served up.

Technology 52

Technology Technology Strategize Campaign 52

Hubspot

SEPTEMBER 24, 2018

Moreover, it’ll inform the psychological triggers -- the words and angles — you use to compel prospects to buy things. That said, feel free to use these triggers across just about any marketing asset, including your next landing page, email sequence, press release , pay-per-click campaign, banner ad, or direct mailer. Let me explain.

Electricity 77

Electricity Angle Price Campaign 77

Highspot

OCTOBER 23, 2023

During this phase, you’ll decide whether to make a bold entrance with aggressive marketing campaigns or adopt a gradual approach with a steady, phased launch. Every product strategy is rolled out, from email campaigns and landing pages to press releases, influencer partnerships, and social media.

Launch 59

Launch Negotiate Product GTM 59

ConversionXL

JULY 7, 2019

Show the products from different angles and in context; make them zoomable. Ties.com gets it right: In addition to multiple images, you can click to open up a high-definition image that makes the texture of the product clear. It ended up being much more expensive than any of their standard sets. Quality product images.

Conversion 105

Conversion Retail Price Territory 105

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. To catch you up to speed, here's an abbreviated version of Lieberman's recommendations.

A/B testing 75

A/B testing Angle Education Campaign 75

Hubspot

MARCH 28, 2012

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. If you're not working on growing your email list already (or you've run out of creative ideas to do so), here are 25 simple ways to build up that email list.

Promote 78

Promote Angle Contact Campaign 78

Hubspot

APRIL 25, 2019

While you should keep your titles concise, Amazon does allow up to 200 characters. Don’t put pricing, seller information, promotions, and opinion-based copy (words like “best” or “leading”) in the title. Amazon allows up to nine product images. Treat these paragraphs as you would an advertising campaign. The product name.

E-commerce 100

E-commerce Price Real Estate Engineering 100

Hubspot

MAY 27, 2020

If you're looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. Grow an audience (social followers, subscribers etc.). Start by making a short list of your top website pages that you want to promote and include in your future guest blogs. Without a doubt, you'll start a heated debate.

Referrals 69

Referrals Pitch CRM Contact 69

Sales Hacker

OCTOBER 28, 2019

In this article, we’re going to be dealing with the following roles: Sales Development Representatives (SDRs) – If you want to meet your quota, you’re going to need qualified leads. The external team is made up of people who don’t work at your organization per se, but they have influence and often work with you: Partners. Executives.

Sell 55

Sell Teamwork Objectives and Key Results Consult 55

ConversionXL

OCTOBER 13, 2015

Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign. Customers that converted in the last year that signed-up after only x touches.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

Hubspot

MARCH 22, 2012

Set Up Social Monitoring. To stay on top of these mentions and respond to them in timely manner, set up an alert or use HubSpot's social media prospects tool to help you monitor mentions of your brand and competitors. Set Up a Crisis Response Plan. Assign team members (and back-ups) to be responsible for each instance.

Angle 74

Angle Follow-up Service Start-ups 74

Search Engine Land

JULY 24, 2023

Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints. Priming can help shape its responses and ensure they align with your desired angle. Ask follow-up questions and request elaboration to deepen the exploration of ideas. How would you approach it?

Objectives and Key Results 95

Objectives and Key Results Angle Healthcare Finance 95

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. Ads are a natural part of the experience. You can use this to your advantage to sell more products.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

JUNE 23, 2020

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). They’re often lumped together with other maligned tactics, like cold emails and pop-ups. Advertorials also have their critics. What problems can advertorials solve?

Entertainment 105

Entertainment Angle Education Promote 105

Martech

NOVEMBER 10, 2023

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Why this match-up?

A/B testing 103

A/B testing Campaign Retail Angle 103

Heinz Marketing

FEBRUARY 22, 2023

Maybe you’re putting a pause on your digital ads and relying on email for your next campaign. Follow along each month and optimize your email deliverability from the ground up. To get started, pull your deliverability and open rates for your various email types – newsletters, nurtures, promotions, etc.,

Angle 96

Angle Campaign Follow-up Start-ups 96

Heinz Marketing

JUNE 2, 2022

Whether your marketing strategy is focused on brand awareness, promoting a product, or trying to grow your own personal following – there is a set of criteria you should consider and understand before choosing the ideal social media platforms to meet your goals. Please check it out for more in-depth detail but here it is in summary.

Promote 110

Promote B2B Follow-up Angle 110

Search Engine Land

MAY 3, 2023

One of my biggest challenges with designing link building campaigns is that a successful strategy for one website may not work on another. Do you have a following? Blogs like to cite reputable sources, a unique angle universities can leverage to secure links. Then google the keyword and see what type of studies are showing up.

Niche 108

Niche Technique Angle Pitch 108

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to follow in the footsteps of brands like ConvertKit and Morning Brew through interest-building demand generation tactics. Each marketing campaign should have one specific message based on a single idea. This has helped him amass a following that directly influences the success of his companies.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

ConversionXL

JUNE 30, 2021

You’ll learn why and how these brands get it right so you can follow their lead to unearth your own competitive advantage. . For a USP to hold up under scrutiny, it has to do three things well: Be memorable. It’s a claim that only works if you can back it up. It capitalizes on being a place to grow a word-of-mouth following. .

E-commerce 149

E-commerce Sell Angle Up-sell 149

PandaDoc

FEBRUARY 27, 2023

That process of negotiating with a prospect is one PandaDoc can help you streamline and speed up. Pre-built, customizable templates and real-time reporting and notifications on proposal activity free up your sales team to hone their craft. Sharp angle close The sharp angle close is also known as the discount close.

Closing 52

Closing Contract Technique Objectives and Key Results 52

Hubspot

SEPTEMBER 17, 2018

It’s central to your outreach and campaign efforts … especially your social strategy. Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. It also draws longer streams and higher engagement rates — viewers spend up to 8.1x

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

OCTOBER 1, 2015

Some involve small start-ups going from rags to riches with one great idea. It began as an unknown start-up in California and wanted to run billboard advertising campaigns to generate awareness and traffic, but realized quickly that it couldn’t afford it. Billboards run between $30,000 and $50,000 per four-week campaign.

Angle 76

Angle Campaign Gaming Networking 76

ConversionXL

MARCH 14, 2017

First investigate whether there’s something wrong further up the funnel. Instead, open up Google Analytics and go to Behavior > Site Content > Landing Pages and use the comparison feature to analyze which landing pages are performing well in comparison to your other pages. Let’s back up a bit and explain ourselves.

Promote 99

Promote A/B testing Represent Angle 99