ConversionXL

OCTOBER 13, 2015

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. Whereas an A/B test is a cross-sectional study , a cohort experiment is a longitudinal study. Customers that converted in the last year that paid up-front.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

Martech

NOVEMBER 10, 2023

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program.

A/B testing 96

A/B testing Campaign Retail Angle 96

Hubspot

JUNE 20, 2018

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns.

A/B testing 78

A/B testing Contact Promote Campaign 78

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. To catch you up to speed, here's an abbreviated version of Lieberman's recommendations.

A/B testing 75

A/B testing Angle Education Campaign 75

ConversionXL

JULY 7, 2019

Show the products from different angles and in context; make them zoomable. Ties.com gets it right: In addition to multiple images, you can click to open up a high-definition image that makes the texture of the product clear. It ended up being much more expensive than any of their standard sets. Speed up your site.

Conversion 105

Conversion Retail Price Territory 105

Hubspot

APRIL 25, 2019

While you should keep your titles concise, Amazon does allow up to 200 characters. For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. Amazon allows up to nine product images. You’ll see this example throughout the piece.

E-commerce 100

E-commerce Price Real Estate Engineering 100

Hubspot

APRIL 18, 2012

Consider the following when building your buyer personas, and for even more in-depth information on the topic, check out this checklist of questions to ask when developing buyer personas : Segment by Demographics: Start developing personas by researching your existing customer base to identify the most common buyers for your products and services.

A/B testing 75

A/B testing Angle Up-sell Campaign 75

ConversionXL

JULY 1, 2014

Your conversion rate, a/b testing results, scroll depth, heat maps etc – they all give you concrete numbers and facts. You send out email launch campaign to highly targeted list of 30 000 people and only 30 people sign up? Use fairly short deadlines (up to a week) and send reminder emails before the deadline.

Customers 76

Customers Lead generation A/B testing Start-ups 76

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. Ads are a natural part of the experience. You can use this to your advantage to sell more products.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

APRIL 3, 2013

We’ve talked about creating email drip campaigns before , and if you want to get the basics covered, you should really read this post to give yourself a primer on what an autoresponder is, and steps you should take to get one set up. Look at your existing auto-responder campaign. Re-Optimize Your Subject Lines FIRST.

Campaign 116

Campaign A/B testing Trust Follow-up 116

ClickFunnels

JANUARY 1, 2023

It’s a crucial part of any marketing campaign and can make or break your success. The Great Copywriting Myth Before we dive into the 10 conversion copywriting tips, let’s clear up a common myth. That is, it’s a strategic process that involves research, testing, and optimization. This couldn’t be further from the truth.

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

Veloxy

SEPTEMBER 29, 2021

With Salesforce Automation, you could realize the following benefits daily : gives teams a shared view of customer data. Which of the following Salesforce barriers might your team face? For most teams, slow adoption signals a struggle with one of the following six barriers. It’s easy to fall back on old habits.

Territory 342

Territory Represent Sales Lead generation 342

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to follow in the footsteps of brands like ConvertKit and Morning Brew through interest-building demand generation tactics. Each marketing campaign should have one specific message based on a single idea. This has helped him amass a following that directly influences the success of his companies.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

ConversionXL

MAY 16, 2017

In addition, you’ll consistently come up short on bringing true business value to your company. According to Tim Wilson from Analytics Demystified , “Most analyses don’t turn up wildly surprising and dramatic insights. Does my data line up with other systems? In any field, it’s important to be critical. What’s missing?

A/B testing 132

A/B testing Campaign Referrals Trust 132

ConversionXL

MARCH 14, 2017

If your conversion rates are suffering, don’t immediately conclude that you need to tweak your page elements through A/B testing. First investigate whether there’s something wrong further up the funnel. Let’s back up a bit and explain ourselves. So how do you determine if your page is a victim of mismatched traffic?

Promote 99

Promote A/B testing Represent Angle 99

ConversionXL

MAY 15, 2018

And really, the research (and of course subsequent testing) is the only thing that will indicate whether your new value proposition is actually the right one. Rely on your customers to come up with your value proposition. You’ll be amazed at how much easier and more effective this is than trying to come up with one yourself.

Product 100

Product Objectives and Key Results E-commerce A/B testing 100

ConversionXL

MARCH 14, 2013

There are hundreds of ways to increase the conversion rate of a website; A/B testing, customer surveys and usability studies are all hugely important techniques. Use Social Media to Spot Customer Hang-ups in Real-time. Maybe if you’re in the floristry industry it’d be worth testing out a request a call back feature?

Conversion 103

Conversion Retail Manufacturing Niche 103

ConversionXL

APRIL 13, 2015

And just A/B testing isn’t enough. As the White House Office of Consumer Affairs points out, “On average, loyal customers are worth up to 10 times more than their first purchase.”. Benefits to using a SaaS provider for advanced segmentation in your email marketing campaigns comes down to ease of use and scalability.

E-commerce 130

E-commerce CTR Price Retail 130

Hubspot

FEBRUARY 14, 2018

In the meantime, start practicing your skills with some of the following design projects. And, best of all, you'll end up with a professional website to link to for networking and more. One way to increase your design skills is to volunteer to design a set of social images for a campaign you want to promote. Register Now!

A/B testing 78

A/B testing Angle Campaign Represent 78

Hubspot

NOVEMBER 22, 2012

So I asked a bunch of marketers what tools, tricks, and tips make them salivate more than a juicy turkey, and they came up with some awesome stuff(ing). Instead of powering up your computer when you have content inspiration, an app like Evernote helps you keep your ideas straight, and easily find them later when you're at your work computer.

A/B testing 77

A/B testing CRM Angle Territory 77

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Product lifecycle marketing does the following: Ensures you’re operationalizing in the right context. Follow the go-to-market strategy using the Google Sprint structure: Research: ask the experts, competitive research. Launch: set the campaign live.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

APRIL 6, 2016

Dual Process Theory – the brain is made up of two “systems.” So you can use framing to shake this up. month” The 3 Levels of CRO: 1) Customer Journey 2) Hypothesis 3) Testing. The model is made up of 4 parts: Triggers. Angle (motivation you provide – both conscious and non-conscious).

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77