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How Serial 1 leveraged visual intelligence to increase web conversions

Martech

They also had limited time to wait for results from a traditional A/B testing approach. . Serial 1, a standalone company that was initially launched from within Harley-Davidson, manufactures premium eBicycles. Or would they rather see wide-angle shots of the entire eBike on display? Testing images at scale.

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How to use the UA 360 features available in GA4

Martech

Dig deeper: 5 GA4 issues and why they’re a good thing GMP integrations enable advertisers to integrate their Google Analytics data with Campaign Manager 360, Display & Video 360, and Search Ads 360, making it easier for them to make strategic advertising decisions and activate their Analytics Conversions and Audiences.

SQL 94
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4 Ways Retailers Can Measure Holiday Ecommerce Success

Salesforce

Contingency planning doesn’t just help in the preparation phase of holiday campaigns. View traffic from every angle. When you measure traffic, begin with a holistic view of your overall strategy to determine whether you have the right cadence of messages and promotions, launches, and email campaigns.

Retail 96
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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Use A/B testing to refine your approach and maximize conversions. As an option, you can launch lead magnet ads on LinkedIn to get your prospects’ contact details.

B2B 116
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How to Become a Marketing Manager

ConversionXL

In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit?

Promote 141
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The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2

Martech

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Why this match-up?

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10 Ways to Drive Instant Results With Inbound Marketing

Hubspot

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Nurture leads with campaigns that bring them further down the funnel.