Hubspot

SEPTEMBER 20, 2019

When you're developing or launching a new product, service, or business, you'll want to have a general sense of how receptive your target market will be to it. Follow Along With a Free Focus Group Questionnaire Template. Let's return to the product launch example from above. Recruit and schedule participants.

Appointment 77

Appointment Launch Angle Promote 77

Hubspot

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Follow this five-step guide to learn how.

Pitch 101

Pitch Angle Contact Follow-up 101

ConversionXL

NOVEMBER 27, 2019

Brown punched up his argument, no doubt, for attention. Apple employees before a product launch) or a subset of consumers (e.g., Each July the Bintliff crew heads a boat out to the ‘ole mud hole’ and scoops up hundreds of pounds of the ‘Magic Mud’, enough for one season. The “secrecy heuristic”. Image source ). Image source ).

Customers 108

Customers Strategize Campaign Manufacturing 108

Hubspot

AUGUST 18, 2020

Even if you can't take advantage of the latest marketing technology today, it's still important to keep up with how other retailers are using it -- especially if they're selling products in a similar category as you. With a large catalog of bicycle product shots taken from multiple angles, they created AR previews with Shopify.

Product 101

Product Retail Technology Technology 101

ConversionXL

NOVEMBER 27, 2019

Brown punched up his argument, no doubt, for attention. Apple employees before a product launch) or a subset of consumers (e.g., Each July the Bintliff crew heads a boat out to the ‘ole mud hole’ and scoops up hundreds of pounds of the ‘Magic Mud’, enough for one season. The “secrecy heuristic”. Image source ). Image source ).

Customers 101

Customers Strategize Campaign Manufacturing 101

Hubspot

JUNE 20, 2018

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Promote an online contest. With New Content.

A/B testing 78

A/B testing Contact Promote Campaign 78

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. To catch you up to speed, here's an abbreviated version of Lieberman's recommendations.

A/B testing 75

A/B testing Angle Education Campaign 75

Hubspot

MAY 27, 2020

If you're looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. Grow an audience (social followers, subscribers etc.). Start by making a short list of your top website pages that you want to promote and include in your future guest blogs. Without a doubt, you'll start a heated debate.

Referrals 69

Referrals Pitch CRM Contact 69

Hubspot

FEBRUARY 6, 2014

Getting some early press and publicity via Kickstarter before we launched fully online is something we think will be helpful for the product in the long term. Q: How long did it take you to set up your campaign? A: The actual set-up is quite fast, if you are disciplined in your approach. Which were effective?

Campaign 73

Campaign Commission Angle Follow-up 73

Hubspot

SEPTEMBER 28, 2012

Just two weeks befor the event, T-Mobile launched this parody video. With all of the media outlets practically flooded with the topic, it was a great way to get in on the action from a different angle than everyone else. In 2010, everyone was anxiously awaiting the launch of the movie The Social Network. That whole thing.

Angle 72

Angle Launch Networking Start-ups 72

Hubspot

MAY 22, 2012

We marketers are known for launching and running various campaigns. So whether you're starting your first campaign or just need a brush up on the basics, follow this simple, 5-step process to execute your next inbound marketing campaign like a pro. Remember, you can always scale this up if you need to.

Campaign 71

Campaign Launch Angle Click Through Rate 71

ConversionXL

MAY 1, 2014

For startups and fledgling businesses without a wealth of customer surveys to pull their messaging from (or even established businesses looking to find a new angle), trying to develop effective copy for their sites and landing pages can be a daunting task – if not downright overwhelming. “ Start With What You’ve Already Got.

A/B testing 123

A/B testing Lead generation Angle Drivers/motivators 123

Hubspot

OCTOBER 17, 2014

You know you need a compelling story, beautiful design, enticing call-to-action, and solid promotion plan -- and you''re comfortable executing on all of that in your slides. You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). Include Numbers.

Lead generation 76

Lead generation Presentation Promote Networking 76

Heinz Marketing

JULY 8, 2019

Well, if they’re social selling trainers and they promise you that they’re going to digitally transform your sales effort, whatever the heck that means, they obviously have an angle and they’re trying to sell their social selling training to you. They follow through. I didn’t make that up.

Pipeline 59

Pipeline Sales Pitch Angle 59

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to follow in the footsteps of brands like ConvertKit and Morning Brew through interest-building demand generation tactics. He shares content, interacts with followers on Twitter and LinkedIn, appears on podcasts, and speaks at events. Demand will naturally follow. That’s some powerful stuff.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Heinz Marketing

JUNE 2, 2022

Whether your marketing strategy is focused on brand awareness, promoting a product, or trying to grow your own personal following – there is a set of criteria you should consider and understand before choosing the ideal social media platforms to meet your goals. Please check it out for more in-depth detail but here it is in summary.

Promote 111

Promote B2B Follow-up Angle 111

ConversionXL

NOVEMBER 28, 2022

While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. Like native content, video ads autoplay, and users can like, comment, share, follow, or re-use sounds.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B testing 106

A/B testing Campaign Retail Angle 106

ConversionXL

JUNE 30, 2021

You’ll learn why and how these brands get it right so you can follow their lead to unearth your own competitive advantage. . For a USP to hold up under scrutiny, it has to do three things well: Be memorable. It’s a claim that only works if you can back it up. It capitalizes on being a place to grow a word-of-mouth following. .

E-commerce 149

E-commerce Sell Angle Up-sell 149

Hubspot

SEPTEMBER 23, 2020

In 2020, the way we work, shop and entertain ourselves has been completely up-ended. On live webinar meetings, for example, we've been treated to up-the-nose camera angles, inadvertently-shared bathroom breaks, echo-y audio and dark, grainy webcam video. Periscope is Twitter's live broadcasting app, which launched in March 2015.

Transportation 101

Transportation Electricity Follow-up Angle 101

Hubspot

SEPTEMBER 23, 2020

If these blog post angles speak to wide audiences, they can even increase the chance of press mentions.". We recently launched a data-driven piece that’s relevant to recent news: How COVID-19 Is Impacting Sales and Marketing Performance ," Nica says. 3 Types of Blog Posts That Earn the Most Backlinks. Thought Leadership Alternatives.

Referrals 101

Referrals Angle Promote Engineering 101

Hubspot

SEPTEMBER 17, 2018

For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. It also draws longer streams and higher engagement rates — viewers spend up to 8.1x Before you set up, record, or edit anything, start with a conversation about the purpose of your video. What’s the goal?

Angle 101

Angle Objectives and Key Results X-functional CTR 101

SaaStr

OCTOBER 22, 2020

As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. Before Okta, Ryan was the Co-Founder and CEO @ Sproost, a bootstrapped online expert recommendation system.

Pipeline 69

Pipeline Cross-sell Launch Start-ups 69

Hubspot

OCTOBER 1, 2015

Some involve small start-ups going from rags to riches with one great idea. It began as an unknown start-up in California and wanted to run billboard advertising campaigns to generate awareness and traffic, but realized quickly that it couldn’t afford it. As for customer LTV — it, too, went up. Others are displays of true grit.

Angle 76

Angle Campaign Gaming Networking 76

Hubspot

JULY 18, 2018

Unbounce , and we’re able to host and promote in-house because of. Otherwise, your attendees might as well think of your webinar as 40 minutes to catch up on email. 18 Webinar Hosting Tips That Get People to Show Up. Facebook , LinkedIn and. the modern marketing team we've built. Entertaining. Pick a killer topic.

Promote 53

Promote Entertainment Education Real Estate 53

Hubspot

MARCH 24, 2015

The top shows have audiences in the millions and generate a great deal of revenue from advertising and sponsorships, not to mention the ability generate more revenue through promoting their own products and services. At SpinWeb, we launched a radio show at the beginning of 2015 called SpinRadio. So how can this apply to your company?

Non-Profits 69

Non-Profits Promote Hospitality Start-ups 69

Heinz Marketing

OCTOBER 7, 2019

He’s the Vice President of America sales for Opengear , We talk about keys to developing a successful reseller strategy and talk a little bit about what it takes to build a team and getting that channel up and running. I don’t have to build a lot of those direct sales sort of resources and costs internally.

Pipeline 61

Pipeline Territory Healthcare Sales 61

Hubspot

JANUARY 9, 2013

Even now, when I launch a new marketing offer, I create an accompanying visual -- whether it's an infographic or just a picture to post on Facebook -- in PowerPoint to pair the campaign with visual content. Typically at HubSpot, we use simpler visuals for promoting our marketing offers -- ebooks, webinars, etc. Let's get started.

Represent 78

Represent Promote Presentation Angle 78

SaaStr

SEPTEMBER 13, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. When you roll that forward just seven years, that was up 8X, you roll that for just 12 years, is that a staggering 61X. This episode is an excerpt from Jason and Henry’s session at SaaStr Annual @ Home.

Non-Profits 62

Non-Profits Strategize Trust Growth 62

Pointclear

MAY 2, 2012

Companies will quickly reach a limit on the number of people interested in following them with this approach. He also notes that all marketing organizations are becoming mini publishers that have to produce content that comes from a different angle, is unique and is well-prepared. Paul’s Website: Paul Gillin Communications.

Strategize 72

Strategize B2B Angle Cold Call 72

Martech

MARCH 2, 2023

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Papa Johns and Netspend recently plunged into augmented reality (AR) through an eGift promotion in partnership with Shaq’s Fun House presented by Netspend. The promotion launched the Friday before the Super Bowl, a busy weekend for food orders.

Campaign 106

Campaign Objectives and Key Results Angle Promote 106

Hubspot

APRIL 30, 2020

This followed HubSpot's 2020 State of Marketing Report , which revealed that blogging fell from the first to third-most-common content strategy between 2018 and 2020. I launched a second Lucid survey that more deeply asked, "Why do you most commonly read blog posts?". Performing another survey. This result doesn't surprise me at all.

Entertainment 101

Entertainment Education Angle Drivers/motivators 101

Martech

AUGUST 29, 2022

For example, how much have profits increased since you launched the new marketing campaign? While data can unlock multiple insights for marketers, it is essential to ensure you’re following best practices to get maximum information from your data. What kind of content are your customers most likely to react to? CRM analytics.

Campaign 113

Campaign CRM Angle B2C 113

Hubspot

NOVEMBER 20, 2018

Add an end screen or cards to promote similar content. Keep in mind you can only download this GIF to an offline file by signing up with gifs.com. Alright, here's how to do it: To create a link that starts a YouTube video at a certain time: Open up the video and click "Share" to the far right of the video title.

Start-ups 76

Start-ups Angle Follow-up Promote 76

Hubspot

JANUARY 29, 2018

Keep in mind you can only download this GIF to an offline file by signing up with gifs.com. Alright, here's how to do it: To create a link that starts a YouTube video at a certain time: Open up the video and click "Share" to the far right of the video title. You can always clean it up later. Click here to see what I mean.

Angle 78

Angle Start-ups Follow-up Service 78

Hubspot

FEBRUARY 16, 2012

Netflix Decides to Launch Qwikster. Netflix got a lot of heat after it decided to launch Qwikster, whose purpose was to separate Netflix's DVD-by-mail service from its online streaming service. When users tried to follow @Qwikster on Twitter, they found a user who talked about drugs and cursed a lot. How do you avoid this?

Launch 75

Launch Campaign Promote Angle 75

Hubspot

DECEMBER 17, 2019

There's nothing quite as euphoric as launching a new piece of content. This brings up the imperative question that all great content marketers ask themselves: how do I get more people to see, engage with, and react to my content? Follow Along With the Content Promotion Kit. Social Media Content Promotion Ideas.

Promote 68

Promote Angle Launch Follow-up 68