ConversionXL

NOVEMBER 27, 2019

Apple employees before a product launch) or a subset of consumers (e.g., McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. The moment a secret exists, it creates Insiders.

Customers 108

Customers Strategize Campaign Manufacturing 108

ConversionXL

NOVEMBER 27, 2019

Apple employees before a product launch) or a subset of consumers (e.g., McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. The moment a secret exists, it creates Insiders.

Customers 101

Customers Strategize Campaign Manufacturing 101

Hubspot

JUNE 13, 2019

Whether you're running an event or simply launching an eye-catching sale, measuring foot traffic into your store after distributing a press release is a simple way to gauge how successful your release has been. If you're launching a new product or an exclusive line, a targeted press release can have a significant impact on your bottom line.

Pitch 101

Pitch Angle Contact Follow-up 101

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. In fact, a lot of our initial success at HubSpot came from a free tool we launched.

A/B testing 75

A/B testing Angle Education Campaign 75

Search Engine Land

OCTOBER 25, 2022

We can look at our campaigns from different angles and develop innovative ways to improve them. That content got promoted by our competitors, and not just my reporting manager but the owner of the 300-people company appreciated me over an email. But, the moment we launched our first reel, it went viral.

Campaign 92

Campaign Clients Consult Angle 92

Hubspot

JUNE 11, 2013

They launched an ad campaign designed to convince men that the size of a diamond in an engagement ring showed how much they loved their fiancé. In the early 2000s, social networks were just starting out. There was SixDegrees.com and Friendster, but the peak of social networking was definitely still far off.

Networking 76

Networking Gaming Campaign Retail 76

Hubspot

SEPTEMBER 28, 2012

Just two weeks befor the event, T-Mobile launched this parody video. With all of the media outlets practically flooded with the topic, it was a great way to get in on the action from a different angle than everyone else. In 2010, everyone was anxiously awaiting the launch of the movie The Social Network. That whole thing.

Angle 72

Angle Launch Networking Start-ups 72

Hubspot

FEBRUARY 6, 2014

Getting some early press and publicity via Kickstarter before we launched fully online is something we think will be helpful for the product in the long term. But because we''d been busier at our day jobs than expected over the holidays, we pushed back by one week to launch on Friday, January 10. Which were effective?

Campaign 73

Campaign Commission Angle Follow-up 73

Hubspot

OCTOBER 17, 2014

You know you need a compelling story, beautiful design, enticing call-to-action, and solid promotion plan -- and you''re comfortable executing on all of that in your slides. You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). Include Numbers.

Lead generation 76

Lead generation Presentation Promote Networking 76

ConversionXL

MAY 1, 2014

For startups and fledgling businesses without a wealth of customer surveys to pull their messaging from (or even established businesses looking to find a new angle), trying to develop effective copy for their sites and landing pages can be a daunting task – if not downright overwhelming. “ Start With What You’ve Already Got.

A/B testing 123

A/B testing Lead generation Angle Drivers/motivators 123

Hubspot

JANUARY 31, 2013

Their YouTube channel has racked up thousands of views on just the promotional videos alone. Mullen does a great job finding an angle with the Super Bowl that's interesting to their industry and target audience -- the best advertisements, which is arguably more interesting than the actual game to millions of Americans, anyway.

Gaming 73

Gaming Non-Profits Campaign Angle 73

Hubspot

JANUARY 9, 2012

If an older piece of content, say a blog post, was very popular upon its first launch, continue to update it as new information becomes available. Just leverage its success by linking to new lead generation content you've created that you want to promote. Update Your Most Popular Content. Change the Content Asset Type. Re-Market It.

Angle 54

Angle Lead generation Niche Networking 54

Hubspot

MAY 23, 2012

If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of sales or lead gen offer in all of those scenarios, then you're a newsjacker -- and that's a great thing to be as an inbound marketer! One more thing before you start creating content and promoting!

Angle 76

Angle Campaign Start-ups Launch 76

Hubspot

OCTOBER 18, 2013

At the end of the day, reporters live for a great story they can share, and that starts with a unique perspective, a new angle on an old story, or a scoop no one else has.”. I asked him what a marketer should consider if he or she doesn’t have a new rocketship to launch or a CEO with the personality of Elon Musk.

Launch 76

Launch Angle Pitch Start-ups 76

ConversionXL

MAY 27, 2022

Our advantages were almost all network-driven. This helps further the company’s reach and promotes an engaged workforce (which leads to 20% higher sales and 21% higher profitability ). So you want to have a different angle, a new angle, something that you’re about.”. in angel investment.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Heinz Marketing

JUNE 2, 2022

Whether your marketing strategy is focused on brand awareness, promoting a product, or trying to grow your own personal following – there is a set of criteria you should consider and understand before choosing the ideal social media platforms to meet your goals. Please check it out for more in-depth detail but here it is in summary.

Promote 110

Promote B2B Follow-up Angle 110

ConversionXL

JUNE 30, 2021

FedEx is promising that they can deliver a parcel the next day; It’s tangible because FedEx has the network and infrastructure to get a package to its destination on time, and; It’s customer focussed. ConvertKit provides email marketing tools for independent creators, a segment of the target market only they honed in on when they launched.

E-commerce 149

E-commerce Sell Angle Up-sell 149

Hubspot

OCTOBER 1, 2015

But the angle it uses is entirely unique. Taking the idea a step further, they drew a parallel between what the show is about and what HootSuite does for businesses (helps manage the quiet battles fought between social networks). Plus, social sharing ended up carrying the bulk of the video’s promotion. The new angle?

Angle 76

Angle Campaign Gaming Networking 76

Hubspot

SEPTEMBER 17, 2018

For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. Launch a new product? Case Study and Customer Testimonial Videos. On Facebook?

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Sales Hacker

SEPTEMBER 7, 2021

They just launched a new way to learn — Outreach on Outreach is the place to learn how Outreach does outreach. A private membership that connects you with a network of thousands of like-minded peers, 13 different schools as part of Pavilion University, mentorship, coaching, and even mastermind groups. Go to outreach.io/onoutreach

Trust 93

Trust Cold Call CRM Start-ups 93

Hubspot

JUNE 3, 2015

Your content will be far more helpful if you've taken the time to think of specific angles, scenarios, and examples that relate to your reader. Instead, I came up with a specific angle on those topics after hearing time and again from leads and customers that their industry is way too boring to write blog content about.

Angle 78

Angle Education Negotiate Networking 78

Heinz Marketing

OCTOBER 7, 2019

For those of you joining us live on the Funnel Media Radio Network, thanks for making us part of your work day. So the fee didn’t go from very small orders to very large enterprise orders all being handled through a distribution network. So the products are certified on the majority of these global networks.

Pipeline 60

Pipeline Territory Healthcare Sales 60

ConversionXL

SEPTEMBER 24, 2012

I quickly proved myself and was promoted to head a small sales and marketing team (6 people) in the company. It was then when I launched (along with my girlfriend) my first web project, called it Dreaminder. I loved learning and practicing persuasion, negotiation techniques and networking. I was 25 years old. My first project.

Real Estate 124

Real Estate Non-Profits Launch Niche 124

Hubspot

JANUARY 9, 2013

Even now, when I launch a new marketing offer, I create an accompanying visual -- whether it's an infographic or just a picture to post on Facebook -- in PowerPoint to pair the campaign with visual content. Typically at HubSpot, we use simpler visuals for promoting our marketing offers -- ebooks, webinars, etc. Let's get started.

Represent 78

Represent Promote Presentation Angle 78

Pointclear

MAY 2, 2012

He also notes that all marketing organizations are becoming mini publishers that have to produce content that comes from a different angle, is unique and is well-prepared. He likes both Cisco’s The Network and Intel’s Free Press for reinventing their press rooms as media organizations.

Strategize 72

Strategize B2B Angle Cold Call 72

SaaStr

SEPTEMBER 13, 2020

If you think of this in the context of software, it’s particularly powerful because for years, we’ve been seeing the visionaries out there promoting this transition. It’s really just a launching point for the next thing. It might just be the camera angle. Jason Lemkin: Might just be the camera angle, yeah.

Non-Profits 63

Non-Profits Strategize Trust Growth 63

Hubspot

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. It’s no surprise that LinkedIn, the go-to B2B social network, has above-the-board figures when it comes to B2B social media conversion. Facebook Lead Ad. LinkedIn Ads.

Campaign 99

Campaign B2B Lead generation CTR 99

Hubspot

NOVEMBER 20, 2018

Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. Add an end screen or cards to promote similar content. You can add an end screen or cards to promote content. But don't be fooled: YouTube has a lot going for it.

Start-ups 76

Start-ups Angle Follow-up Promote 76

Hubspot

JANUARY 29, 2018

Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. You can add an end screen or cards to promote content. Launch Firefox or Chrome on your mobile device, and navigate to a video you want to play on [link]. This is not a drill.

Angle 78

Angle Start-ups Follow-up Service 78

Hubspot

DECEMBER 17, 2019

There's nothing quite as euphoric as launching a new piece of content. To help you make the most of your content marketing efforts, we've outlined the best content promotion ideas across various mediums. Follow Along With the Content Promotion Kit. Social Media Content Promotion Ideas. Website Content Promotion Ideas.

Promote 68

Promote Angle Launch Follow-up 68

ConversionXL

JUNE 19, 2019

Launch: set the campaign live. Common user testing mistakes: wrong users, attempting to get data on user perceptions, leading questions /tasks, launching and reviewing all at once, and not accounting for the full range of customer intent. Create an angle. Learn: identify tripwires and optimize the campaign continuously.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90