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How Denny’s connects with customers through social media, sports marketing and updated digital experiences

Martech

Restaurant chain Denny’s has taken the opportunity to feature student athletes in an effort to continue to make an impact with younger diners while keeping momentum in their robust sports marketing play. However, she will gain even more exposure through the Denny’s promotion. Image: Denny’s.

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The Unique Opportunities Sports Marketing Offers

Sales Pop!

Consider tapping into a bigger audience: people who watch sports. While the pandemic threw a wrench into the works of many live events, viewership for sports continues to grow overall. Sports marketing can be tricky, though. Sports also offer a chance to target more specific audiences. Not all sports fans are the same.

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Google Ads gambling and games policy updated

Search Engine Land

Starting February 8, Google will start accepting and running sports betting ads from certified, state-licensed entities with certificates of compliance in North Carolina You must apply for certification to be eligible to promote these ads. Why we care. When to apply. Certification.

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Google Ads gambling and games policy updated

Search Engine Land

12, Google announced it will start accepting and running Ads from: Sports betting from state-approved entities in Vermont. You must apply for certification to be eligible to promote these ads. Starting Dec. Lottery-couriers (who must provide a state license) in Arkansas, Montana, New Jersey and New York. Why we care.

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Head of Google Search demands urgency as growth slows

Search Engine Land

Twitch, or twitchiness, refers to an athlete’s ability to quickly or explosively move their body in different directions during high-intensity or physical sports. Raghavan was promoted to his position in June 2020. “There is something to be learned from that faster-twitch, shorter wavelength execution.” Why we care.

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TikTok launches enhanced ad placement controls

Search Engine Land

Combat sports. Category Exclusion only applies to content that doesn’t breach TikTok’s Community Guidelines – for example, although the platform does now allow the promotion of gambling services, content featuring gambling in entertainment, such as movies, is allowed. Violent video games. Youth content.

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Revolutionize The Customer Experience With Sales And Marketing Alignment

Sales Gravy

Building a strong sales culture means aligning goals and KPIs across departments, and promoting a team sport mentality that encourages collaboration and communication. Building a strong sales culture means aligning goals and KPIs across departments, and promoting a team sport mentality that encourages collaboration and communication.