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The Unique Opportunities Sports Marketing Offers

Sales Pop!

Consider tapping into a bigger audience: people who watch sports. While the pandemic threw a wrench into the works of many live events, viewership for sports continues to grow overall. Sports marketing can be tricky, though. Sports also offer a chance to target more specific audiences. Not all sports fans are the same.

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How AI Improves Audience Engagement For Streaming Services

Salesforce

It’s a challenging time for streaming services. Nearly half of consumers say streaming services are too expensive and nearly a third plan to trim back on their subscriptions, with prime demographics leading the way on the cutbacks — 62% of millennials and 57% of Gen Z. But those days appear to be numbered.

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3 Ways the Indiana Fever Shape Their Game-Changing Fan Experience

Salesforce

This is crucial as women’s sports are growing rapidly worldwide, with Deloitte predicting that this year, revenue generated by women’s elite sports will surpass $1 billion for the first time. Service Cloud is a complete platform that connects service to sales, marketing, commerce, and IT.

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TikTok launches enhanced ad placement controls

Search Engine Land

Combat sports. Category Exclusion only applies to content that doesn’t breach TikTok’s Community Guidelines – for example, although the platform does now allow the promotion of gambling services, content featuring gambling in entertainment, such as movies, is allowed. Financial Services. Professional Services.

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Revolutionize The Customer Experience With Sales And Marketing Alignment

Sales Gravy

Sales organizations should prioritize customer service and engagement as a means to drive pipeline growth and set themselves apart from competitors. Building a strong sales culture means aligning goals and KPIs across departments, and promoting a team sport mentality that encourages collaboration and communication.

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Google makes it easier to buy YouTube reservation ads

Search Engine Land

Google is making it simpler to buy ads on YouTube by expanding its self-service purchasing system. YouTube TV Lineups: A TV streaming service that offers live TV channels from over 100 broadcast, cable, and regional sports networks. Reservation ads are recommended by Google for: Promoting brand awareness. Why we care.

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The 25 Best Cold Email Subject Lines To Help You Stand Out

Veloxy

Email marketing might be an effective way to promote your business. The phrase “a personal note” conveys the sense of something essential and personal instead of promotional. This is the perfect example of an email subject line that puts customer service central to your business model.

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