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TikTok launches enhanced ad placement controls

Search Engine Land

Combat sports. Category Exclusion only applies to content that doesn’t breach TikTok’s Community Guidelines – for example, although the platform does now allow the promotion of gambling services, content featuring gambling in entertainment, such as movies, is allowed. Financial Services. Professional Services.

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Amazon may launch ads on Prime Video

Search Engine Land

Amazon is reportedly planning to launch ads on its Prime Video streaming service. Why we care: Both Netflix and Disney launched ad tiers to their streaming services last year. Currently, the company sells the majority of ads to retailers looking to promote products on Amazon’s search results. having made $9.5

Launch 102
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How AI Improves Audience Engagement For Streaming Services

Salesforce

It’s a challenging time for streaming services. Nearly half of consumers say streaming services are too expensive and nearly a third plan to trim back on their subscriptions, with prime demographics leading the way on the cutbacks — 62% of millennials and 57% of Gen Z. But those days appear to be numbered.

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The 25 Best Cold Email Subject Lines To Help You Stand Out

Veloxy

Email marketing might be an effective way to promote your business. The phrase “a personal note” conveys the sense of something essential and personal instead of promotional. This is the perfect example of an email subject line that puts customer service central to your business model.

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Programmatic’s ad targeting and optimization comes to digital out-of-home

Martech

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. Dig deeper: Bermuda Tourism launches 3D digital out-of-home campaign in New York Reducing waste. It also provides up-to-date performance data in order to optimize campaigns on-the-fly.

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Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort

Martech

Marketing workflow management software company Smartsheet launched a new Formula 1 sponsorship strategy, SponsorX, which forgoes its place on the McLaren team car at the Melbourne Grand Prix. DeadlyScience promotes STEM learning (Science, Technology, Engineering and Mathematics) to Aboriginal and Torres Strait Islander children.

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PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more

Search Engine Land

In July Google eased ad restrictions for at-home abortion providers , making it easier for at-home abortion providers to distinguish themselves from other services that try to discourage the practice. YouTube updates Masthead ad requirements to allow sports betting. New launches. ” New ad type for service providers.

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