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An SEO guide to understanding E-E-A-T

Search Engine Land

Highlight the expertise in your organization and in the content and services you provide. Use restraint with any promotional content (e.g., Highlight the expertise in your organization and in the content and services you provide. Use restraint with any promotional content (e.g., Make it easy to contact you. ads, offers).

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. In this example, one of its journalists struggles to walk up the stairs to the sounds of MGMT's "Electric Feel": Brands like Guess have also started to experiment with TikTok.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

For a company whose products or services aren't directly related to sporting goods, P&G generated more coverage for this campaign than a lot of other companies like Nike whose products relate directly to the Olympics. and created materials to compare and contrast their services with those of overseas companies.

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Why The Sales World Sucks at Earning Referral Business and How You Can Change The Game

Sales Hacker

Your ability to get referrals depends largely on the products and services they offer and how well those products serve your clients. That being the case, you need to have a high-level conversation with them about your products/services and get feedback on how well they’ve been working for the client to date.

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5 Holiday Campaigns That Totally Missed the Mark in 2012

Hubspot

When all sorts of companies across every industry try to find a tie-in -- any tie-in -- between their product or service and a holiday theme. s and Barneys' 'Electric Holiday' Campaign. Upon releasing these images, much of the campaign commentary centered around what came off as a promotion of eating disorders. Ah, the holidays.

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How 13 Brands Are Leveraging Snapchat Discover

Hubspot

This means that brands that market themselves on Snapchat accounts would need to do promotion on social media or other areas outside of the Snapchat platform to let people know that they're actively posting there. Currently, Snapchat allows you to advertise by publishing promoted Stories in the Discover feed.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

Digital Radish was challenged to promote When You Move -- an app that helps buyers, sellers, and other digitally track every stage of a house move. BMA, for example, takes video campaigns into consideration, and also has awards for specific industries, like sports and community relations. 5) CIM Marketing Excellence Awards.