article thumbnail

Utility Customers Are Generating Their Own Power — Embrace the New Opportunities

Salesforce

As more consumers start generating and storing their own electricity, they are creating a new energy economy with benefits and opportunities for electric utilities. Newly empowered in every sense of the word, prosumers now influence the design and creation of new utility services and products.

article thumbnail

From Print to Digital: The History of Content Marketing

Lead Fuze

Let’s journey back to the 1700s, where Benjamin Franklin used a form of content marketing to promote his printing business. This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

electricity providers) Emotional : Enhancing well-being (e.g., Canva: Canva strikes a perfect balance between promoting its design platform and offering genuine value to its audience. Connect your product or service to a deeper purpose. Here are the components of the pyramid. Functional : Fulfilling basic needs (e.g.,

Pitch 104
article thumbnail

Information gain in SEO: What it is and why it matters

Search Engine Land

Has a metric to actively promote or demote content based on that level of difference or sameness. The content we publish that we’re amplifying and using as a way to promote our companies, our brands, and ourselves should be able to meet the “thought leadership” mark. We all do it, but it’s kinda lazy, right? What does that take?

article thumbnail

“My Obsession To Provide Customer Value,” Christian Mauer

Partners in Excellence

I then studied Electrical Engineering at the Swiss Federal Institute of Technology, specializing to the max. My job was to elaborate the answer to an RFQ for a new type of system providing new data-oriented services to subscribers of phone services over the switched telephone network (a kind of forerunner to the internet).

Customers 105
article thumbnail

This day in search marketing history: January 8

Search Engine Land

2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. 2008: Matsushita Electric Industrial, the company behind Panasonic, said the TVs would enable users to browse and watch YouTube videos from their TVs.

article thumbnail

9 B2B Instagram Marketing Strategies (w/ Examples)

ConversionXL

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. 83% of people discover new products or services on the platform, and 79% search for more information after seeing a post on Instagram. That path is far from linear.

B2B 113