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From Print to Digital: The History of Content Marketing

Lead Fuze

Let’s journey back to the 1700s, where Benjamin Franklin used a form of content marketing to promote his printing business. This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. This was the dawn of modern content marketing.

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This day in search marketing history: January 8

Search Engine Land

Halting campaigns shouldn’t be your only brand safety precaution. 2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. AdWords Reach Reporting Moves To The Campaigns Tab. Also on this day.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?

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9 B2B Instagram Marketing Strategies (w/ Examples)

ConversionXL

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. 83% of people discover new products or services on the platform, and 79% search for more information after seeing a post on Instagram. Kick off an influencer campaign.

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This day in search marketing history: February 25

Search Engine Land

2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products. 2009: Yahoo had seen the mobile space as strategic and made a massive global business development effort with carriers and device makers to embed Yahoo services and search on millions of handsets. Losing Google?

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What is Relationship Marketing: Exploring Effective Tactics

Lead Fuze

Beyond traditional methods, we’ll explore innovative approaches such as GE’s podcast sponsorship within the Sci-Fi genre or Domino’s risk-taking approach within their campaign. Creation of Special Events or Campaigns for Long-term Clients Celebrate your long-term clients with special events or campaigns.

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5 Holiday Campaigns That Totally Missed the Mark in 2012

Hubspot

When all sorts of companies across every industry try to find a tie-in -- any tie-in -- between their product or service and a holiday theme. After all, who cares if someone like Old Navy comes up with a cool holiday campaign? But we've already covered the companies that conceived awesome holiday campaigns. Ah, the internet.)