Search Engine Land

FEBRUARY 15, 2024

Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. What is the Apple service charge? It’s important to note that this service charge goes to Apple, not Meta. If these funds are added within the iOS app, an Apple service charge applies. Why we care.

Service 117

Service Promote Launch Campaign 117

Salesforce

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Dig deeper: The B2B CEO’s social media checklist Getting started.

Campaign 68

Campaign B2B Objectives and Key Results Represent 68

Heinz Marketing

AUGUST 11, 2021

We have talked about keeping sales in the loop when rolling out marketing campaigns, we also talked about empowering the sales teams with the necessary tools when rolling out a marketing campaign. But, there are a lot of other functional teams that you should keep in the loop before rolling out a marketing campaign.

Campaign 115

Campaign Manufacturing Transportation Retail 115

Search Engine Land

JULY 13, 2023

Threads is implementing branded content tools to give marketers access to paid promotion opportunities. However, this feature will enable brands to explore the possibility of running influencer campaigns. Threads has adopted the terms of services implemented by its Meta sister platform, Instagram. Why we care.

Promote 95

Promote Campaign Engineering Follow-up 95

Search Engine Land

AUGUST 24, 2023

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. Why we care. Get the daily newsletter search marketers rely on. What has Meta said?

Campaign 95

Campaign Gambling Territory Promote 95

Martech

SEPTEMBER 28, 2022

It was supposed to be a public service announcement, promoting an app to discourage binge drinking on campus. Brian Cugelman, a senior behavioral scientist at the Toronto-based Behavioral Design Academy, “what went wrong” here is a good example of a “backfire” — an ad campaign that delivers an unintended consequence, sometimes bad.

Campaign 118

Campaign Promote Sports Pitch 118

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing playbooks work the same.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Salesforce

AUGUST 18, 2021

The good news is marketers can still earn attention with the right sales promotion tips, especially when those deals are personalized. By definition, a sales promotion is an activity applied for a predetermined, limited period of time, with the aim of increasing consumer demand and stimulating sales. Are you ready?

Promote 98

Promote Objectives and Key Results Sales Campaign 98

Martech

JUNE 1, 2022

Our marketing services manager position may be for you. We’re seeking a motivated self-starter to join our growing marketing services team. Responsibilities: Create and execute email and other campaigns across multiple channels to achieve client goals and success. Are you equally left- and right-brained?

Clients 112

Clients Service Campaign Drivers/motivators 112

Martech

AUGUST 28, 2023

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. They can also work together with a content creator to promote something in a post, story, video or reel.

Campaign 75

Campaign Launch Gambling Territory 75

Martech

SEPTEMBER 19, 2022

Walmart’s marketplace media platform, Walmart Connect, is expanding and adding self-service, making it easier for advertisers and brands to promote products. Eligible sellers can launch and manage ad campaigns through this. The post Walmart Connect goes international and adds self-service appeared first on MarTech.

Service 94

Service Retail Launch Campaign 94

Sales Pop!

FEBRUARY 23, 2024

The concept of customer service has evolved from a post-sale afterthought to a key driver of business success. This shift calls for a holistic approach to customer service, where every department in a company plays a distinct role in shaping the customer experience. This brings us to the core concept of holistic customer service.

Service 59

Service Customers CRM Campaign 59

Salesforce

FEBRUARY 2, 2023

If your company uses multiple email service providers (ESPs), you know how much of a hurdle that can be for effective marketing campaigns. An ESP is a tool for sending email campaigns and managing subscribers. This is a problem shared by 43% of small businesses , and that number only grows as the business gets larger.

Service 98

Service Promote Territory Campaign 98

Search Engine Land

JANUARY 19, 2023

Google’s launch of Performance Max , a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. Performance Max provides a unified buying service to all Google placements by displaying ads across YouTube, Display, Search, Discover, Maps and Gmail.

Campaign 97

Campaign Retail Follow-up Represent 97

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Campaign 109

Campaign Gaming Education Technology 109

Salesforce

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries. Its marketers used a mix of customer data to identify email as the best promotional channel for its campaign. Download the ebook.

Campaign 98

Campaign B2B Strategic partnership Healthcare 98

Hubspot

APRIL 13, 2021

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? Without promotion, you probably won't get any attendees because no one will know it's happening. While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not.

Promote 99

Promote Follow-up Campaign Start-ups 99

Search Engine Land

OCTOBER 7, 2022

million financial services bad ads globally. The Google Ads Financial Products and Services policy will be updated to require that all advertisers be FCA (Financial Conduct Authority) authorised for debt adjusting and debt counselling in order to show debt services advertisements starting from 6 December 2022. Dig deeper.

Service 91

Service Launch Promote Campaign 91

Hubspot

OCTOBER 14, 2020

Below, let's discuss how you can use Facebook to promote your business. A great way to promote your business on Facebook is to participate in Facebook groups. Promote events. Another way to promote your business on Facebook is to use the social media platform to promote your events. Sign up for a business page.

Promote 100

Promote Follow-up Start-ups Represent 100

Salesforce

OCTOBER 11, 2022

.” Those are among a handful of common refrains I hear from sales leaders these days — many of whom are on the hook for promoting efficient growth, even as we face an economic recession. Promote efficient growth by focusing on high-potential and high-revenue accounts. Without surplus financial resources, risk can increase.

Promote 98

Promote Growth Objectives and Key Results Up-sell 98

Veloxy

JANUARY 23, 2024

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences. As a field marketing organization, it is crucial to maintain this focus on the target audience.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Hubspot

MARCH 11, 2020

You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion. Let's talk about how to promote your business. In the next section, we're going to provide some tips you can use to promote your business. Craft a brand image to stick out among the crowd.

Promote 94

Promote B2C Construction Networking 94

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. Local campaign costs are lower, enabling brands to invest strategically within targeted locales. There are also national brands that want to expand in specific local markets.

Retail 108

Retail Campaign Strategize Strategic planning 108

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Even though many consumers buy products and services online through e-commerce channels, they also like to get out and visit store sites. “A Interpreting location data for marketing campaigns. Get MarTech!

Campaign 82

Campaign E-commerce Customers Retail 82

Sales Pop!

JULY 20, 2023

Faster And Efficient Servicing Since most alternative lending options are found online, they bear a significant advantage over traditional lenders, e specially in speed and efficiency. For example, marketing campaigns, growth strategies, and investments are always time-sensitive, like retail businesses or restaurants.

Promote 52

Promote Growth Non-Profits Finance 52

Search Engine Land

DECEMBER 20, 2022

This, together with recognizing their loyalty to your brand with incentives (coupons, rewards or promotions), all lead to gaining a larger share of your members’ wallets and spend. Remember that this information is crucial when creating your segments and will be the foundation of the marketing campaigns and initiatives.

Campaign 95

Campaign Customers Clients Referrals 95

Martech

JUNE 23, 2022

During this time, they research or purchase products and services, sometimes putting those tasks ahead of browsing social media and consuming entertainment. As you reevaluate your methods to reach Workday Consumers, here are a few ideas that you can use for campaign planning. Three ways to reach the Workday Consumer.

Campaign 81

Campaign Entertainment Sports Transportation 81

Martech

DECEMBER 20, 2022

This, together with recognizing their loyalty to your brand with incentives (coupons, rewards or promotions), all lead to gaining a larger share of your members’ wallets and spend. Remember that this information is crucial when creating your segments and will be the foundation of the marketing campaigns and initiatives.

Campaign 93

Campaign Customers Clients Referrals 93

Hubspot

APRIL 22, 2019

90% of Pinterest users say Pinterest helps them decide what to purchase -- meaning your Pinterest ads, or Promoted Pins, are being shown to a remarkably responsive audience. Pinterest Promoted Pins. There are a few ways to promote your content on Pinterest. Promoted Pins. Promoted Video Pins. Promoted Carousels.

Promote 101

Promote Product Objectives and Key Results Customers 101

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. This makes them a great target for adventure, luxury or wellness travel and event-based promotions. This is especially true in large urban centers.

Trust 102

Trust Represent Legal Niche 102

Search Engine Land

APRIL 9, 2024

Awareness stage Top-of-the-funnel (TOFU) campaigns are focused on consumers in the awareness stage, when they haven’t yet entered the market for your product or identified a problem that needs solving. Consideration campaigns are meant to give customers the information they need to make a purchase. Ad creation.

A/B testing 111

A/B testing Campaign Click Through Rate Promote 111

Hubspot

AUGUST 4, 2020

Your product or service isn't moving with the oomph you'd like it to. One of the best ways to do that is through a practice known as promotional pricing. Let's get a feel for what that term means, some of the more prominent examples of it, and what you need to do to implement a successful promotional pricing strategy.

Promote 80

Promote Price Retail Profit margin 80

Martech

FEBRUARY 1, 2022

But this time, I’m seeing companies moving to new email service providers (ESPs). But just as people call in a moving service to do the heavy lifting, many companies will turn to a third party to help them make the switch while maintaining their business operations. After 17 moves, I have it down to a science.

Service 90

Service Assembly Line Cross-sell Follow-up 90

Hubspot

FEBRUARY 12, 2020

If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. 9 Effective Valentine's Day Marketing Campaigns. This campaign is pretty cheeky. whatever) that Valentine's Day instills in people. Pun totally intended. Love is in the air.

Campaign 101

Campaign Transportation Drivers/motivators Promote 101

Salesforce

JUNE 28, 2023

This way, its members could update profile information simply and service agents could resolve cases faster. It’s also a relief for service agents who can send a link instead of giving multi-step instructions. This has been a welcome relief to service agents, who now resolve cases faster. Other internal teams benefitted, too.

Service 52

Service UX Customers User Experience 52

Search Engine Land

APRIL 11, 2024

Category Exclusion only applies to content that doesn’t breach TikTok’s Community Guidelines – for example, although the platform does now allow the promotion of gambling services, content featuring gambling in entertainment, such as movies, is allowed. Financial Services. Professional Services. Technology.

Gambling 104

Gambling Launch Entertainment Sports 104