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Holistic Customer Service: Why Customer Experience Is a Shared Responsibility in the Company

Sales Pop!

The concept of customer service has evolved from a post-sale afterthought to a key driver of business success. This shift calls for a holistic approach to customer service, where every department in a company plays a distinct role in shaping the customer experience. Technology is vital to this transformation.

Service 59
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How to Implement a Promotional Pricing Strategy the Right Way

Hubspot

Your product or service isn't moving with the oomph you'd like it to. You realize your business needs a shot of life. One of the best ways to do that is through a practice known as promotional pricing. A promotional pricing strategy is one of the best ways to generate quick demand for products or services.

Promote 83
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Customer-Led Growth in a Downturn Economy

Heinz Marketing

By Payal Parikh , VP of Client Services at Heinz Marketing When the economy slumps, businesses have a tough time keeping up with growth and making profits. In this blog post, we’ll explore why customer-led growth is a game-changer for businesses in a downturn economy. But you know what?

Growth 105
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Driving Sales – Ways To Grow Your Business

The 5% Institute

It’s important to clearly communicate the unique value your product or service offers to customers. By exceeding customer expectations, you can cultivate loyalty and drive repeat business. Tailor your messaging to each platform, engage with your audience, and leverage analytics to optimize your campaigns.

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Understanding How Does a Digital Marketing Agency Make Money

Lead Fuze

Conclusion Pricing Models of Digital Marketing Agencies Digital marketing agencies make money by charging clients for their services. This method provides transparency to clients about how much time is invested into their campaigns but may also lead to increased costs if projects take longer than expected.

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What is Relationship Marketing: Exploring Effective Tactics

Lead Fuze

Creating an emotional connection with customers that leads to brand loyalty and encourages repeat business is at the core of relationship marketing. Creation of Special Events or Campaigns for Long-term Clients Celebrate your long-term clients with special events or campaigns.

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Why we care about audience development

Martech

The value exchange involves delivering valuable content that meets the audience’s needs — not just promotional messaging. For example, what kind of content and campaigns are your competitors running? Are you creating a multi-part or a one-time campaign? Competitor benchmarking can help with this process. Who are they targeting?