Hubspot

DECEMBER 25, 2012

After all, who cares if someone like Old Navy comes up with a cool holiday campaign? But we've already covered the companies that conceived awesome holiday campaigns. Whether offensive, petty, or just plain ridiculous, check out five of the holiday campaigns that threw us for a loop. Starbucks' 'Rekindle' Campaign.

Campaign 74

Campaign Electricity Sports Presentation 74

Lead Fuze

JUNE 29, 2023

Beyond traditional methods, we’ll explore innovative approaches such as GE’s podcast sponsorship within the Sci-Fi genre or Domino’s risk-taking approach within their campaign. Creation of Special Events or Campaigns for Long-term Clients Celebrate your long-term clients with special events or campaigns.

Repeat business 52

Repeat business Campaign Real Estate Clients 52

Hubspot

SEPTEMBER 24, 2018

That said, feel free to use these triggers across just about any marketing asset, including your next landing page, email sequence, press release , pay-per-click campaign, banner ad, or direct mailer. The campaign gave people ownership over a ubiquitous product. campaign was effectively the same offer: “Try it for a week.

Electricity 76

Electricity Angle Price Campaign 76

Hubspot

DECEMBER 19, 2017

The Title II section of the Act was written to regulate “common carriers” like utility providers of electricity and telephone landlines. The delivery of high-speed internet as a utility -- like the aforementioned electricity and telephone landlines. What are the arguments for net neutrality? Fair Competition.

Electricity 77

Electricity Legal Commission Territory 77

Hubspot

JULY 11, 2016

Venables Bell & Partners created this rebellious campaign for outdoor lifestyle brand REI, urging consumers to skip the mall and instead spend time outdoors on Black Friday. This campaign from Burger King ended up bringing home the top prize in two categories after the original print ad launched an ongoing conversation in the media.

Electricity 53

Electricity Retail Gaming Campaign 53

Hubspot

SEPTEMBER 12, 2016

The World Wildlife Foundation (WWF) paired with Snapchat to create the #LastSelfie campaign with the goal of raising awareness about endangered species. Within one week , the #LastSelfie campaign received 40,000 tweets, and was seen by roughly 50% of all active Twitter users. 1) Raise awareness for a cause. Google Hangouts On Air.

Non-Profits 78

Non-Profits Electricity Campaign Construction 78

Hubspot

FEBRUARY 20, 2019

For example, if you choose to target exact keywords, you can target an ad for “hand mixer”, but it won’t show up for the query “electric hand mixer”. Available in Manual Targeting ad campaigns, you can leverage Bid+ to boost the odds of your ad appearing at the top of search results. Sponsored Brand Campaigns Best Practices.

Cross-sell 52

Cross-sell Campaign Electricity Click Through Rate 52

Hubspot

FEBRUARY 21, 2016

It has gotten so pervasive that an entire industry has cropped up dedicated to measuring the ROI of these type of visual images on campaigns. 4) General Electric. Sure, this example may be a little crass, but so too is the character the movie is promoting , and that type of on-brand messaging works. Cool to look at? Certainly.

Electricity 53

Electricity Drivers/motivators Education Promote 53

Hubspot

MARCH 16, 2017

Here's how Infatuation ( @infatuation ) did it in their Snapchat Story: Emojis are featured in a ton of marketing campaigns these days, so try using them in your next few Snaps to tell more with pictures than words. Emojis offer hundreds of different symbols brands can use to embellish their snaps to make them more fun and engaging.

Electricity 76

Electricity Follow-up Construction Promote 76

Hubspot

JULY 23, 2019

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. In this example, one of its journalists struggles to walk up the stairs to the sounds of MGMT's "Electric Feel": Brands like Guess have also started to experiment with TikTok.

Entertainment 101

Entertainment Launch Gaming Sports 101

ConversionXL

SEPTEMBER 3, 2019

And JLab promotes its lifetime warranty heavily. Nissan could’ve launched a new brand for its electric car. However, when we’re in the heat of creating a campaign or a website, it’s all too easy to forget. They didn’t even make me pay to ship the old scale back. For $20 headphones, it’s not worth the cost and effort.

Electricity 117

Electricity Launch Click Through Rate Prospecting 117

Spiro Technologies

APRIL 12, 2023

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. If you typed something in ChatGPT now and asked it to put together a marketing campaign, would you be satisfied with what you received?

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. If you typed something in ChatGPT now and asked it to put together a marketing campaign, would you be satisfied with what you received?

E-commerce 52

E-commerce Manufacturing Customers Education 52

ConversionXL

JUNE 2, 2022

iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise. Fullfunnel’s Andrei Zinkevich says on follow-ups: “Running an ABM campaign without an activation play is like folding on a royal flush: You’re leaving a lot of money on the table.”. how long they spent on the site).

Electricity 105

Electricity Campaign Pipeline Follow-up 105

Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? January 31, 2015.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Hubspot

OCTOBER 28, 2019

Not only are there hundreds of different advertising tactics out there, but there are also a growing number of online and social platforms to consider leveraging as you plan out your campaigns. Luckily, there are a number of award events each year that highlight the top advertising campaigns in multiple areas of media. Commercials.

Campaign 59

Campaign Gaming Launch Non-Profits 59

ConversionXL

JUNE 25, 2021

Then, answer the questions you come up with in your product launch campaign. Answering FAQs in your launch campaign can grab the audience’s attention, increase engagement, and drum up interest. But their awareness and engagement campaign is one for the record books. Use multichannel promotion.

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

SEPTEMBER 5, 2018

Promote sales for both new and existing products. Technically, it was a print ad from ancient Egypt promoting the capture and return of an escaped slave. 1904 : The Campbell’s Kids are created, piloting the change in advertisement focus from a single ad to an entire campaign. 1994 : The first email spam campaign launches.

Promote 53

Promote Campaign Launch Gambling 53

Hubspot

NOVEMBER 28, 2016

Read on to get the scoop on the most sentimental, adorable, and unexpectedly funny ad campaigns from the past month. In this clever ad for a brand of cat treats , agency adam&eveDDB created the perfect holiday wonderland -- complete with sparkling trees, a Christmas roast, and even an electric train set. 1) Temptations. 9) Alibaba.

Electricity 76

Electricity Retail Construction Campaign 76

Hubspot

AUGUST 3, 2015

Social media allows us to promote our events more strategically, listen to and engage with our fans, enhance attendee experience, help measure the event's overall success, and find areas for improvement in the next time you put it on. million views and over 250,000 likes on their promotional video, as of this posting. Have more tips?

Electricity 76

Electricity Promote Gaming Campaign 76

Martech

JANUARY 20, 2022

For attendees, perhaps no online experience can replicate the energy of a packed ballroom of people anticipating an inspirational keynote, the electricity of an expo hall humming with engagement, a chance meeting with a like-minded peer, or reconnecting with colleagues or friends.

Objectives and Key Results 140

Objectives and Key Results Networking Presentation Entertainment 140

Hubspot

FEBRUARY 15, 2017

The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing.

Campaign 70

Campaign B2B B2C Promote 70

G2

NOVEMBER 20, 2023

Modern companies are making strides toward reducing environmental impact through electric vehicles. However, unless the electricity comes from renewable sources, it doesn’t fully solve the environmental emission impact. Learn more about sustainability management and using software to effectively maintain sustainable operations.

Manufacturing 52

Manufacturing E-commerce Transportation Electricity 52

Hubspot

DECEMBER 3, 2012

2) General Electric. GE leveraged multiple social networks to get the most reach for their campaign -- using Instagram as the entry point, Facebook as the evaluation mechanism, and wrapping it up with some extra visibility on Pinterest. (We We bet they even promoted the campaign on Twitter, too.) Read more: [link].

Launch 77

Launch Networking Campaign Promote 77

SaaStr

OCTOBER 22, 2020

As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. I studied electrical engineering. And this schedule really was a team effort.

Pipeline 67

Pipeline Cross-sell Launch Start-ups 67

Hubspot

FEBRUARY 2, 2012

In other words, by promoting the lifestyle its products promote, Chobani is using its Pinterest account to enable people to learn more about its brand beyond just its signature products. General Electric. General Electric seems to be all about social media lately. Yes, the vacuum cleaner brand.

Electricity 77

Electricity Retail Networking Promote 77

Hubspot

MAY 23, 2014

They''re the kingpin of customer communication, and the cornerstone of B2B campaigns. 2) General Electric. Hot" discussions on the forum side are promoted on the blog, while blog articles are highlighted on the forum in story-specific threads. In content marketing, there may be no more desirable medium than the blog.

B2B 78

B2B Electricity B2C Technology 78

Hubspot

AUGUST 6, 2012

3) Marketing Campaign Board. Use one of your boards to feature one of your latest marketing campaigns. DoubleTree also uses its board to link to its Facebook page about the campaign to encourage engagement there, as well. Create boards that appeal to the lifestyle your brand promotes. 4) Video Board. 8) Contest Board.

Electricity 76

Electricity Hospitality Healthcare Drivers/motivators 76

ConversionXL

MAY 8, 2019

It needs lots of promotion to get it in front of a new audience—especially if it’s not keyword targeted. Content developed for audiences at the top of the funnel can help ween your marketing campaigns from paid ads and create a steady, recurring flow of potential buyers to monetize down the road. Close: Nudge hot leads toward the sale.

Closing 131

Closing Electricity Education Non-Profits 131

Hubspot

APRIL 27, 2016

That's why brands from every industry and with all manner of target demographic -- from Sour Patch Kids to General Electric, and even HubSpot -- are using Snapchat to connect with their fans and customers in a way that's low-cost, but highly personal and engaging. 3) General Electric. smartphone users ages 13 to 24 use Snapchat.

Electricity 78

Electricity Drivers/motivators Follow-up Promote 78

Adaptive Business Services

FEBRUARY 17, 2021

Know their interests and share items of value – These might include articles, advanced access, preferred service, promoting them and their services, and referring them to others. My background was in the electric sign industry so, for example, new commercial construction = a potential need for signs, space, furniture, moving, etc.

Referrals 127

Referrals CRM B2B Electricity 127

Hubspot

APRIL 12, 2015

It is amazing that, given the volume of work from this era, each notable agency can cite only a small number of standout campaigns. Dos Equis’ contemporary World’s Most Interesting Man campaign should pay royalties to Ogilvy and to Hathaway given the characters’ similarities. In the 1960s, advertising became a game of more, not better.

Electricity 72

Electricity Sports Campaign Cross-sell 72

ConversionXL

SEPTEMBER 24, 2021

To reach, engage and convince your target audience, your best bet is to approach launches as an email campaign. Instead, take inspiration from the launch email examples below to craft your own unique campaigns. Subscribers that grabbed the opportunity to join the waitlist became part of a product launch email campaign: Image source.

Product 134

Product Launch Click Through Rate Objectives and Key Results 134

Hubspot

MAY 10, 2012

3) Promote new content with company status updates. LinkedIn provides dedicated tabs on your company page on which you can promote your products and services. Create a banner that promotes your next event, or you could even work on generating more subscribers for your blog. Or if leads aren't your primary goal, get creative!

Networking 75

Networking B2B Lead generation Promote 75

Hubspot

APRIL 22, 2013

3) General Electric. This educational infographic is definitely something that would make Intuit top of mind for potential customers without being blatantly self-promotional. We love this campaign because it’s very clear that the organization uses these drawings to target specific buyer personas.

B2B 77

B2B Electricity Education B2C 77

Cience

JANUARY 6, 2020

For example, there are lead generation companies that provide accounting, corporate IT training, custom software development, electrical engineering, film services, privacy shield notice, technical support, etc. Their experience is second to none and their advice on campaigns is highly valuable. Non-data-driven approach.

Lead generation 89

Lead generation B2B Appointment Networking 89

Hubspot

MARCH 12, 2015

Used primarily on Instagram, Twitter, Facebook, and Pinterest, Throwback Thursday posts can liven your marketing campaigns up and generate real results -- that is, if you know how to use them right. Similarly, General Electric nails it with this tweet: #ThrowbackThursday : One of our early photovoltaic cells circa 1939. August 1, 2013.

Electricity 77

Electricity Campaign Promote Entertainment 77