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The Ultimate Guide to Amazon Advertising

Hubspot

Broad keywords can include words before and after the target keyword, like “white hand mixers”, if you sell hand mixers. For example, “stainless steel hand mixer” indicates you sell hand mixers. But “hand stainless steel mixer” indicates you sell stainless steel mixers, but not necessarily stainless steel hand mixers.

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Episode 21: Using Artificial Intelligence and Being Innovative in Marketing with Elgin Fastener Group

Spiro Technologies

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. And when we sell new licenses software, we just turn them on.

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Episode 21: Using Artificial Intelligence and Building Strong Customer Relationships with Elgin Fastener Group

Spiro Technologies

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. And when we sell new licenses software, we just turn them on.

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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? January 31, 2015.

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10 Clio Winning Campaigns That Marketers Can Learn From

Hubspot

Not only are there hundreds of different advertising tactics out there, but there are also a growing number of online and social platforms to consider leveraging as you plan out your campaigns. Luckily, there are a number of award events each year that highlight the top advertising campaigns in multiple areas of media. Commercials.

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SaaStr Podcast #388 with Okta CMO Ryan Carlson

SaaStr

As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. How does Ryan ensure cross-function working seamlessly from the very beginning with marketing? *

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Why the Agency World Loved 'Mad Men'

Hubspot

It is amazing that, given the volume of work from this era, each notable agency can cite only a small number of standout campaigns. Dos Equis’ contemporary World’s Most Interesting Man campaign should pay royalties to Ogilvy and to Hathaway given the characters’ similarities. In the 1960s, advertising became a game of more, not better.