Martech

FEBRUARY 15, 2024

Email and social are typically the first channels to focus on cross-selling the two brands. Recommend ways to promote the new product set, and use this early outreach to test messaging that will help you set a vision for the website product content. What current and near-future marketing campaigns do you need to support?

Objectives and Key Results 100

Objectives and Key Results Cross-sell Campaign Strategize 100

Search Engine Land

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. This allows you to deliver personalized ads and campaign measurement across multiple channels.

SQL 102

SQL Cross-sell Campaign Trust 102

ClickFunnels

JANUARY 26, 2022

Lead Quantity vs. Lead Quality Build a Value Ladder Sales Funnel Add Upsells, Downsells, and Cross Sells to Each Offer Want Russell To Show You How To Build Your First Sales Funnel? Create a customer persona based on those attributes, then use it to make the targeting of your lead generation campaigns more precise. I love them!

Cross-sell 244

Cross-sell Lead generation Pitch Niche 244

ClickFunnels

JANUARY 28, 2022

That being said, the goal of lead generation isn’t to collect as many email addresses as possible, it’s to get the contact details of your dream customers so that you could then sell them your products. Take a look at your current lead generation strategy: Which lead generation campaign is producing the best results?

Lead generation 217

Lead generation Cross-sell Profit margin Contact 217

Martech

MAY 24, 2024

Omitting cross-selling and upselling in transactional messages Charge : Misappropriation of funds. Although international email laws can vary on how much promotional content can go into a transactional email (if any), CAN-SPAM allows up to 20% of a transactional email to include promotional content as a secondary message.

Cross-sell 127

Cross-sell Promote Represent Technology 127

Martech

JULY 24, 2023

As part of that creative surge, I assembled a collection of email campaigns and practices that impressed me because they exemplify the best practices for emails you should send at key points in your program. I also like the email that promotes their partnership program (second email). But not every brand needs an onboarding series.

Cross-sell 94

Cross-sell Real Estate Retail Represent 94

PandaDoc

APRIL 30, 2024

In this article, you’ll find out how to calculate incremental sales for any given marketing campaign, as well as some useful tips and best practices on how to maximize this metric. A simple definition Incremental sales are the additional sales you achieve as a direct result of a particular marketing activity, such as an advertising campaign.

A/B testing 52

A/B testing Objectives and Key Results Campaign Legal 52

Sales Hacker

AUGUST 3, 2022

As brands continue to move into an age of cross-platform promotion, what could the proliferation of social media mean for the future of e-commerce? Never fear — I’ll navigate you through the rise of social e-commerce and divulge the best-kept social selling tactics for a campaign that targets a new active audience.

E-commerce 79

E-commerce Sell Cross-sell Campaign 79

Hubspot

JULY 12, 2019

When I first built my email list, I was ready to create some drip campaigns. Identify the goal for your drip campaign. Cross-sell existing customers? Ask yourself which of the following goals is most aligned with your own: Promote a new product or service. Determine how someone ends up in this campaign.

Campaign 87

Campaign A/B testing Pitch Cross-sell 87

ConversionXL

JANUARY 29, 2016

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

Campaign 91

Campaign Cross-sell Healthcare Retail 91

Lead Fuze

JUNE 22, 2023

From boosting brand awareness through multichannel marketing to enhancing customer experience and fostering brand loyalty with targeted campaigns – these are just some aspects we will delve into in this post. Why Consistency is Key in Cross-Platform Promotions In today’s world, your customers are everywhere.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Teamwork Lead generation 52

Search Engine Land

JANUARY 31, 2024

Monetization report : This helps analyze the revenue data, from how the promotions are performing to the best-selling products on a site. Traffic acquisition report : This works on a session level and helps identify the campaign from which each session comes from. cpc : Users who clicked a paid advertisement.

Referrals 143

Referrals Cross-sell Engineering Conversion 143

Martech

FEBRUARY 21, 2024

Customer demographics and purchase history to understand our customers’ preferences and behaviors, as well as to: Understand customers’ preferences and behaviors to deliver targeted marketing campaigns. Customer satisfaction data (Net Promoter Score, customer satisfaction surveys, etc.)

Growth 97

Growth Cross-sell Promote Price 97

SaaStr

APRIL 28, 2022

Snowflake’s account-based marketing aims to engage key decision-makers at the must-win accounts through strategic, cross-functional campaigns. This information will give you your top targets, and it will also inform what marketing and sales content you should promote per segment. Integrated ABM: Flipping the Funnel.

Cross-sell 108

Cross-sell Sell Lead generation Education 108

Salesforce

DECEMBER 14, 2023

Companies are now prioritizing first-party customer data in their marketing campaigns. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. This allows you to deliver personalized ads and campaign measurement across multiple channels.

SQL 72

SQL Cross-sell Campaign Trust 72

Highspot

FEBRUARY 14, 2024

This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness. Marketing Plan: Has a broader scope, encompassing the overall market strategy, brand positioning, promotional activities, and communication efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness. Marketing Plan: Has a broader scope, encompassing the overall market strategy, brand positioning, promotional activities, and communication efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

ConversionXL

OCTOBER 16, 2022

A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. One month later, sales are up by $38,500, and the business owner deems the campaign a success. The marketing cost for the campaign totaled $122.50. Data-driven targeting.

Customers 129

Customers Retail Cross-sell Follow-up 129

Veloxy

AUGUST 17, 2022

Price: $49/month for Salesforce users, corporate plans available Automations: Non-selling activities, lead prioritization, lead capture Veloxy has several features to help you automate Salesforce, no matter how long you’ve been using the CRM platform. The Top 7 Best Salesforce Automation Tools. source of image. source of image.

Appointment 147

Appointment Territory Cross-sell Contract 147

Martech

OCTOBER 16, 2023

commercial email laws and regulations (CAN-SPAM), a transactional email doesn’t require an opt-out link like a promotional email does. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. For example, under U.S.

Cross-sell 135

Cross-sell Retail B2C Strategize 135

Highspot

JANUARY 22, 2024

In a successful GTM strategy, stakeholders collaborate to create a cohesive plan that addresses product development, market positioning, promotional activities, sales execution, and customer support. Maximizes the impact of promotional activities by reaching the right audience.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

In a successful GTM strategy, stakeholders collaborate to create a cohesive plan that addresses product development, market positioning, promotional activities, sales execution, and customer support. Maximizes the impact of promotional activities by reaching the right audience.

Go To Market 52

Go To Market GTM Promote Technique 52

Martech

DECEMBER 21, 2022

Marketing management is a process that helps you plan, develop and implement promotional strategies and campaigns with the right team members and teams. With the best people executing the right marketing plans, you can promote your company’s services and products, adjust pricing, and increase your profits while reducing costs.

Objectives and Key Results 102

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 102

Veloxy

AUGUST 16, 2023

By tracking metrics such as campaign effectiveness, lead generation, and conversion rates, businesses can gain insights into the success of their marketing activities and adjust their marketing strategies accordingly. Marketing Metrics Marketing metrics play a significant role in evaluating the CRM’s influence on marketing efforts.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. On the other hand, they are much more likely to bring you even more business – superfans often become walking marketing campaigns for things they like, spreading word of mouth as much as their connections allow them.

Niche 143

Niche Intrinsic Campaign B2B 143

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. What Is a Marketing Campaign?

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

Hubspot

JANUARY 29, 2015

With so much opportunity with retargeting, it''s hard to decide on which types of campaigns to run. 1) Promote your best content. Larry Kim of Wordstream reported a 50% increase in repeat visitors, a 300% increase in time on site, and a 51% increase in conversion rate by promoting his content using retargeting. lift in ROI.

Campaign 77

Campaign E-commerce Cross-sell Promote 77

ConversionXL

MAY 3, 2017

On the surface, Facebook campaigns have 3 components: Audiences. 3 components of Facebook Campaigns. According to Direct Marketing Association , 77% of ROI is attributed to segmented, targeted, and triggered campaigns. They promoted their new yarn subscription service to potential customers using custom audiences.

Customers 133

Customers E-commerce Cross-sell Represent 133

Hubspot

DECEMBER 12, 2012

Advertising and marketing promotions are jam-packed with colorful lights and holiday ditties. That means by now, you should have your own business' holiday campaign all ready and raring to go, especially if you want to stand out from all the other companies doing that exact same thing. Zynga's Promotes In-App Donations.

Campaign 70

Campaign Cross-sell Gaming Promote 70

ClickFunnels

DECEMBER 5, 2022

Want to make money online by selling someone else’s products? Then you need to understand that the real money is in building your email list – once you have it, you can monetize it by promoting affiliate products. We believe that the most effective way to sell anything online is the Value Ladder sales funnel.

Niche 130

Niche Pitch Cross-sell A/B testing 130

Hubspot

APRIL 2, 2021

Gelb continued,"Now, let's say you're a CEO who wants to promote a 'letter to our customers.' While media buying focuses on getting the most impressions from the right audience at the lowest cost, media planning focuses on the strategy behind the campaign. Supply-side platforms (SSP) where publishers sell their ad inventory.

Objectives and Key Results 87

Objectives and Key Results Cross-sell Negotiate Campaign 87

Hubspot

APRIL 19, 2021

I then cross-referenced the players I downloaded with the audience application report from Megaphone. This is relatively easy, since many of the platforms share both the ad placements available and estimated campaign results on their websites. Lesson 3: Episode-specific promotions are incredibly effective.

Cross-sell 81

Cross-sell Promote Up-sell Campaign 81

Search Engine Land

JUNE 21, 2023

I’ve always believed in future-proofing your brand with campaigns that grow awareness – so it’s not like I have anything against the Microsoft Audience Network. Audiences who aren’t relevant to the category of solutions or services you’re promoting. Maybe you could use them as a way to upsell or cross-sell products.

Cross-sell 98

Cross-sell Networking Clients Education 98

Martech

NOVEMBER 12, 2021

These companies are in the business of acquiring and growing FBA (fulfilled by Amazon) sellers — developing symbiotic portfolios of businesses which allow cross-selling and cross-promoting. Invest in PPC campaigns. Online advertising is getting more expensive and difficult, he said.

Cross-sell 103

Cross-sell Manufacturing Price Presentation 103

Martech

JULY 18, 2022

Automating ABM data, analytics, campaigns and workflow processes can provide numerous benefits, including the following: Improved sales and marketing alignment. ABM isn’t just about acquiring new target accounts, it’s about retaining and growing target accounts through cross-sell, upsell and advocacy programs. Sounds good?

B2B 99

B2B Cross-sell Contract Pipeline 99

Hubspot

JUNE 4, 2020

Marketing, as a concept, is devoted entirely to propping up, promoting, and facilitating another facet of a company's business operations — sales. How do you know if a specific marketing campaign was effective? The two most important concepts to consider when approaching your incremental sales are "baseline sales" and "campaigns."

Cross-sell 53

Cross-sell Campaign Niche Promote 53

Martech

MARCH 22, 2023

Review your price structure on promotions. Consider developing a next-logical-purchase plan that moves beyond cross-selling or upselling. It could go like this: “We need to structure campaigns around our best customers’ propensity to buy in these lines. Here’s what those email campaigns would look like.”

Cross-sell 100

Cross-sell Education Price Campaign 100