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From Print to Digital: The History of Content Marketing

Lead Fuze

Let’s journey back to the 1700s, where Benjamin Franklin used a form of content marketing to promote his printing business. This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. This was the dawn of modern content marketing.

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This day in search marketing history: January 8

Search Engine Land

Halting campaigns shouldn’t be your only brand safety precaution. 2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. AdWords Reach Reporting Moves To The Campaigns Tab. Also on this day.

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This day in search marketing history: February 25

Search Engine Land

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. Google Advertises Chrome … On Bing! Losing Google?

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?

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9 B2B Instagram Marketing Strategies (w/ Examples)

ConversionXL

Direct promotion on social media is always risky—people don’t scroll through Instagram because they want to be pitched. Kick off an influencer campaign. If you’re among the other 89%, you can start small with a referral marketing campaign to turn loyal customers into brand advocates (i.e. Tell your company story. Image source ).

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FAQ This! Now That the FCC Voted to Repeal Net Neutrality, What Happens?

Hubspot

The Title II section of the Act was written to regulate “common carriers” like utility providers of electricity and telephone landlines. The delivery of high-speed internet as a utility -- like the aforementioned electricity and telephone landlines. What are the arguments for net neutrality? Fair Competition.

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9 Account-based Marketing Case Studies

ConversionXL

How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise. ABM campaigns are only as strong as a company’s support for the departments involved.