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The Complete Guide for Selecting the Right B2B Lead Generation Company

Cience

I magine if you could choose an industry-leading service provider with years of experience and complete knowledge about lead-generation companies. We recently noticed this lack of worthwhile, pertinent information related to lead-generation services on the web. Services Lead Generation Companies Offer.

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From Print to Digital: The History of Content Marketing

Lead Fuze

Let’s journey back to the 1700s, where Benjamin Franklin used a form of content marketing to promote his printing business. This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. This was the dawn of modern content marketing.

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9 B2B Instagram Marketing Strategies (w/ Examples)

ConversionXL

Direct promotion on social media is always risky—people don’t scroll through Instagram because they want to be pitched. Kick off an influencer campaign. A shoutout from a Shark Tank star to a winner at an SEMrush awards show generated more than 3,200 video views on the company’s Instagram feed: ( Image source ). Image source ).

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The Ultimate Guide to Product Marketing in 2019

Hubspot

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.”

Product 101
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What is Relationship Marketing: Exploring Effective Tactics

Lead Fuze

Beyond traditional methods, we’ll explore innovative approaches such as GE’s podcast sponsorship within the Sci-Fi genre or Domino’s risk-taking approach within their campaign. HubSpot’s research shows that social media has a 100% higher lead-to-close rate than outbound marketing methods.

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How to Build a Product Launch Strategy

ConversionXL

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Then, answer the questions you come up with in your product launch campaign.

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9 Account-based Marketing Case Studies

ConversionXL

To attract speakers from companies like Microsoft and MTS Intercom, iRidium was generous in their approach. iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise. ABM campaigns are only as strong as a company’s support for the departments involved.