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From Print to Digital: The History of Content Marketing

Lead Fuze

Let’s journey back to the 1700s, where Benjamin Franklin used a form of content marketing to promote his printing business. This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material.

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The Ultimate Guide to Product Marketing in 2019

Hubspot

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.”

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9 B2B Instagram Marketing Strategies (w/ Examples)

ConversionXL

Direct promotion on social media is always risky—people don’t scroll through Instagram because they want to be pitched. If the educational content isn’t so bite-sized, Instagram can also act as a promotional bridge to more in-depth content. Is it explicitly promotional? Tell your company story. Image source ). Image source ).

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Key Factors: What Might Lead to a Business Cycle Expansion

Lead Fuze

Role of Fiscal Policy in Promoting Economic Growth The tempo is set by strategic adjustments in taxes and public expenditures. When folks see breakthroughs like electric cars or smart homes hit the market, their excitement translates into spending which bolsters overall economic health.

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What is Relationship Marketing: Exploring Effective Tactics

Lead Fuze

Tools like LeadFuze, the ultimate lead generation and sales prospecting software, can help you tap into customers’ emotions and create a positive brand perception. Promotes Efficiency: With an easy-to-use interface, Help Scout boosts efficiency. Check out LeadFuze to see how you can automate your lead generation.

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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Winner: Duracell.

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What Is a Sales Lead? The Complete Guide

Salesforce

Not long ago, Schneider Electric created what it calls its “digital opportunity factory.” Read on to get a closer look at the characteristics of a qualified sales lead, how long it takes to turn a lead into a customer, how to use technology to your advantage, and more. What you’ll learn: What is a sales lead?

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