Lead Fuze

DECEMBER 15, 2023

Let’s journey back to the 1700s, where Benjamin Franklin used a form of content marketing to promote his printing business. This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material.

Electricity 52

Electricity Promote Engineering Entertainment 52

Hubspot

JUNE 26, 2019

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.”

Product 101

Product Electricity Launch Price 101

ConversionXL

MARCH 11, 2020

Direct promotion on social media is always risky—people don’t scroll through Instagram because they want to be pitched. If the educational content isn’t so bite-sized, Instagram can also act as a promotional bridge to more in-depth content. In honor of its mobile app launch, Planable created a short, slick video: .

B2B 113

B2B Education Promote Referrals 113

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Winner: Duracell.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

ConversionXL

JUNE 2, 2022

To attract speakers from companies like Microsoft and MTS Intercom, iRidium was generous in their approach. iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise. How uniting reporting increased revenue from target accounts by 21% for Schneider Electric.

Electricity 105

Electricity Campaign Pipeline Follow-up 105

Hubspot

FEBRUARY 15, 2017

They span a wide array of industries and verticals, recognizing exemplary work on limited budget campaigns, to thought leadership, to lead generation programs. Digital Radish was challenged to promote When You Move -- an app that helps buyers, sellers, and other digitally track every stage of a house move. 13) Facebook Awards.

Campaign 72

Campaign B2B B2C Promote 72