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3 ways to boost digital marketing ROI while reducing carbon footprint

Martech

The carbon cost of clicks In 2022, fifty-five published a study (registration required) showing that the average media campaign generates 70 tons of CO2 emissions, or the equivalent of seven people’s carbon outputs in an average year. The result wastes staggering amounts of labor, money and electricity.

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What Generative AI Leaders Know That You (Probably) Don’t

Salesforce

We’ll highlight some of these high performers, including Schneider Electric , Rossignol , and General Mills. Get the guide Schneider Electric, Rossignol, and General Mills are three companies (although not cited by McKinsey) that are AI high performers. High performers, on the other hand, are past that phase. Here are their stories.

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5 ways AI is the future of SEO – and 5 ways SEOs still have job security

Search Engine Land

AI can help solve problems – but its true potential is TBD Energy company Schneider Electric uses AI for tasks like project management, keyword research, social media optimizations – but not content creation. In addition, Schneider Electric is looking into the power of generative AI and other AI tools to become greener – and more inclusive.

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Top tips for building a successful brand strategy in 2024 and beyond

Martech

Consider the following scenario: You’re contemplating a new social media campaign to help you get closer to your revenue target. It’s a controversial campaign idea that will drive sales among one segment of your audience but anger a different segment. As you create your mission statement, you also want to think about tomorrow.

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Milton Hwang: Spotlight on the expert

Martech

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I’m a non-traditional marketer in that I actually started in electrical engineering. He’s also spoken at The MarTech Conference.

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Volkswagen takes their EV to Pinterest for virtual test drives

Martech

Volkswagen has taken to visual discovery platform Pinterest to rev up curiosity about electric vehicles by allowing users to take its VW ID.4 With lower-funnel digital campaigns, we’re looking for a fairly narrow audience of in-market users who are ready to search for inventory or get to the nearest dealer very soon,” said Gardiner. “An

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?