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From Print to Digital: The History of Content Marketing

Lead Fuze

This evolution paved way for innovative tactics such as SEO (Search Engine Optimization), multi-channel marketing campaigns across different platforms, and much more. ” The advent of electric lighting later made nighttime reading feasible, further increasing demand for printed materials.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?

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This day in search marketing history: February 25

Search Engine Land

Chinese Scientists Say It’s Like Going Blind, Life Without Electricity 2010: 84% of Chinese scientists surveyed said that losing Google would “somewhat or significantly” hamper their research; 78% said that international collaborations would be impacted in the same way. Losing Google?

Negotiate 140
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The Ultimate Guide to Product Marketing in 2019

Hubspot

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.”

Product 101
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Why Refusing to Discuss Failure Erodes a Culture of Growth

Hubspot

Tons of value can come from documenting and sharing lessons from failed campaigns. One of the most popular stories about success theater is a Wall Street Journal piece on General Electric. We're all encouraged to write internal posts about failed campaigns — or even mediocre campaigns.

Growth 100
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Utilizing Predictive Analytics: Guide to Business Success

Lead Fuze

Predictive analytics uses historical data to make strategic decisions – just like using last year’s sales numbers to plan this year’s strategy. This technique can forecast future cash flow, determine staffing needs, or even target marketing campaigns. Remember, these tools are more than just fancy tech buzzwords.

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The 21 Most Innovative & Creative Ads of the Past Year

Hubspot

Venables Bell & Partners created this rebellious campaign for outdoor lifestyle brand REI, urging consumers to skip the mall and instead spend time outdoors on Black Friday. This campaign from Burger King ended up bringing home the top prize in two categories after the original print ad launched an ongoing conversation in the media.