Campaign Electricity Promote Strategize 
Lead Fuze
DECEMBER 15, 2023
Let’s journey back to the 1700s, where Benjamin Franklin used a form of content marketing to promote his printing business. This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. This was the dawn of modern content marketing.
Hubspot
DECEMBER 17, 2012
But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?
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Search Engine Land
FEBRUARY 24, 2023
2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products. 2009: Yahoo had seen the mobile space as strategic and made a massive global business development effort with carriers and device makers to embed Yahoo services and search on millions of handsets. Losing Google?
Hubspot
JUNE 26, 2019
Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.”
ConversionXL
JUNE 25, 2021
Then, answer the questions you come up with in your product launch campaign. Answering FAQs in your launch campaign can grab the audience’s attention, increase engagement, and drum up interest. These are the strategic questions that competitive research allows you to answer. Use multichannel promotion.
Hubspot
JULY 11, 2016
Venables Bell & Partners created this rebellious campaign for outdoor lifestyle brand REI, urging consumers to skip the mall and instead spend time outdoors on Black Friday. This campaign from Burger King ended up bringing home the top prize in two categories after the original print ad launched an ongoing conversation in the media.
ConversionXL
SEPTEMBER 24, 2021
To reach, engage and convince your target audience, your best bet is to approach launches as an email campaign. Instead, take inspiration from the launch email examples below to craft your own unique campaigns. Subscribers that grabbed the opportunity to join the waitlist became part of a product launch email campaign: Image source.
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