Martech

NOVEMBER 18, 2022

Electric vehicles. The same applies to touchscreen technology and many other processes and products that came together to allow something new to exist. You must recognize the difference between brand innovation and a new brand campaign. Test your rebrand with campaigns. The airplane. Biodegradable oil-based plastics.

Assembly Line 126

Assembly Line Launch Real Estate Electricity 126

Salesforce

FEBRUARY 2, 2023

It’s a fusion of advances in artificial intelligence (AI), robotics, the Internet of Things (IoT), Web3, blockchain, 3D printing, genetic engineering, quantum computing, and other technologies. In the second industrial revolution, electricity and other scientific advancements led to mass production.

Manufacturing 98

Manufacturing Technology Technology Pharmaceutical 98

Partners in Excellence

JANUARY 28, 2014

Emails asking me if we are interested in learning the latest advancements in lean manufacturing technologies, and how we can leverage them in our factories–I suppose because I write about Lean Sales And Marketing, people must think I have factories that do lean manufacturing–though I struggle how they guess this.

Contact 95

Contact Electricity Manufacturing Cold Call 95

Hubspot

SEPTEMBER 12, 2016

The World Wildlife Foundation (WWF) paired with Snapchat to create the #LastSelfie campaign with the goal of raising awareness about endangered species. Within one week , the #LastSelfie campaign received 40,000 tweets, and was seen by roughly 50% of all active Twitter users. 1) Raise awareness for a cause. Google Hangouts On Air.

Non-Profits 78

Non-Profits Electricity Campaign Construction 78

Hubspot

JULY 11, 2016

Venables Bell & Partners created this rebellious campaign for outdoor lifestyle brand REI, urging consumers to skip the mall and instead spend time outdoors on Black Friday. This campaign from Burger King ended up bringing home the top prize in two categories after the original print ad launched an ongoing conversation in the media.

Electricity 53

Electricity Retail Gaming Campaign 53

Lead Fuze

DECEMBER 15, 2023

We’ll explore how businesses across industries are using this crystal ball-like technology for everything from enhancing customer experience to preventing fraud. This technique can forecast future cash flow, determine staffing needs, or even target marketing campaigns. predictive magic, buckle up!

E-commerce 52

E-commerce Objectives and Key Results Technique Finance 52

Hubspot

MARCH 27, 2018

Crystal is a technology marketing strategist, professional speaker, and author of two books, One Tech Action and The Social Media Why. Her clients include Fortune 500 companies like Microsoft, Berkshire Hathaway, and General Electric. She was also a Senior Policy Advisor for the White House Office of Science and Technology Policy.

Growth 78

Growth Consult Electricity Networking 78

SBI

JUNE 23, 2015

National Cash Register, Westinghouse Electric and others created large, organized sales forces and with them, standardized sales and sales management techniques. It was innovation in technology that drove innovation in sales. History is now repeating itself. 2) Sales Enablement.

Non-Profits 55

Non-Profits CRM Electricity Sales 55

Cience

JULY 25, 2019

Everyone’s talking about how this breathtaking technology is helping their business. Or should you spend your time and money in order to finally adopt Conversational Marketing , dive in with technology and stand out in a sea of rivals? Such landing pages are very efficient, especially when you have a custom-built campaign (e.g.,

Lead generation 56

Lead generation B2B Non-Profits Appointment 56

Spiro Technologies

APRIL 12, 2023

Joe Shoemaker: Fasteners are a critical part of mostly everything that’s manufactured from the eyeglasses that you happen to be wearing to the chair that you’re sitting in, and a number of instruments and technologies that go on beyond that. Adam Honig: Are you using this technology in the business today? Absolutely.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

Joe Shoemaker: Fasteners are a critical part of mostly everything that’s manufactured from the eyeglasses that you happen to be wearing to the chair that you’re sitting in, and a number of instruments and technologies that go on beyond that. Adam Honig: Are you using this technology in the business today? Absolutely.

E-commerce 52

E-commerce Manufacturing Customers Education 52

Sales Nexus

JUNE 1, 2022

I went to work at NASA, for a NASA subcontractor as an electrical engineer. And then let’s say you put them on an automated drip campaign to send them an email, once a week for the next 10 weeks. So I used that in my email campaign , featuring that in my campaign. Then he had long weekends to go hunting and fishing.

Sales 52

Sales CRM Start-ups Lead generation 52

ConversionXL

JUNE 2, 2022

Fullfunnel’s Andrei Zinkevich says on follow-ups: “Running an ABM campaign without an activation play is like folding on a royal flush: You’re leaving a lot of money on the table.”. ABM campaigns are only as strong as a company’s support for the departments involved. iRidium invited top tier accounts to product demos.

Electricity 105

Electricity Campaign Pipeline Follow-up 105

Hubspot

JULY 23, 2019

In this example, one of its journalists struggles to walk up the stairs to the sounds of MGMT's "Electric Feel": Brands like Guess have also started to experiment with TikTok. This could mean the app might benefit from Facebook's user base, technological resources, and financing. playing in the background.

Entertainment 101

Entertainment Launch Gaming Sports 101

Lead Fuze

OCTOBER 22, 2021

If you’re sending outreach campaigns for your business, the first one should be an email to introduce yourself. You might be sending outreach campaigns for business, so it’s important that people can see who they are talking to right away by reading the introduction message. Why Should you Introduce Yourself in an Email?

Contact 52

Contact Electrical Engineering Appointment Clients 52

Search Engine Land

OCTOBER 13, 2022

Best B2B Search Marketing Initiative – SEO. Best B2B Search Marketing Initiative – PPC.

Engineering 25

Engineering Non-Profits Electricity Retail 25

Hubspot

JANUARY 14, 2015

I was a Sales Planner, which entailed trafficking and reporting on ad campaigns including banners, emails, and pop-ups (remember those?). This was 1993, and it was one of the first instances I can remember of people using digital technology to create, customize, and personalize content in that way. "I''d Follow @BurrowsMichelle.

Healthcare 72

Healthcare Hospitality Finance Consult 72

Martech

APRIL 4, 2022

Many factors can influence or affect the performance of a test, including other campaigns, messaging, seasonality and so much more. Where marketing strategy and experimentation intersect, you can rapidly and efficiently discover the right path forward, much like electricity following the path of least resistance.

Electricity 98

Electricity Strategize Growth Campaign 98

Hubspot

AUGUST 16, 2017

The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience. The phrase itself is a bold nod to IBM's campaign "Think IBM," which was used at the time to advertise its ThinkPad.

Electricity 101

Electricity Campaign Launch Gambling 101

ConversionXL

APRIL 24, 2019

Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I When told of Musk’s comment’s, Buffett acknowledged that technological change has made moats more vulnerable but not irrelevant. So are regulations, which, in some instances, are a cynical moat-digging campaign.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

Martech

JANUARY 20, 2022

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. Choosing the right virtual event marketing technology: platform or stack? Choosing the right virtual event marketing technology: platform or stack? It’s just not like being there.

Objectives and Key Results 142

Objectives and Key Results Networking Presentation Entertainment 142

Hubspot

AUGUST 16, 2017

The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience. The phrase itself is a bold nod to IBM's campaign "Think IBM," which was used at the time to advertise its ThinkPad.

Electricity 78

Electricity Campaign Launch Gambling 78

Hubspot

OCTOBER 10, 2018

In fact, the technology is already in use. But while this technology is familiar in some settings, it’s definitely not simple. AR technology was born at Harvard University in 1968. Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles." Projection.

Transportation 100

Transportation Drivers/motivators Healthcare Electrical Engineering 100

Search Engine Land

FEBRUARY 17, 2023

Yahoo still relied on Google for image search and and News search was a combination of Yahoo’s own editorial and technological resources. Marketers can now view Shopping Campaigns in Bing Ads search terms reporting 2019: The updated reporting grid also included an Added/Excluded keywords column.

Engineering 103

Engineering Referrals Electricity Campaign 103

Salesforce

OCTOBER 5, 2021

Some of Hinds’s most successful marketing campaigns for OneUnited stem from positive affirmations and practical financial advice – such as how to prioritize bills when you’re strapped for cash. Most government agencies are not hotbeds of radical technological innovation.

Service 52

Service Product Government Electricity 52

SBI

MARCH 6, 2018

Naturally that makes sense since we provide Sales Leaders with free resources on how to navigate the Sales Technology landscape, so when I had the opportunity to join the B2B Marketing Exchange conference this past week in Scottsdale, I was excited. The B2B buyer is a different person because of technologies like Uber. Storytelling.

B2B 55

B2B Electricity Trust Referrals 55

G2

NOVEMBER 20, 2023

Hubs G2 Vendor Resource Hub Technology Glossary Guides Best Free Software OOO Message Templates Request for Proposal (RFP) Template Content Creation Guide How to Make Reviews Actionable Subscribe and never miss a post. Modern companies are making strides toward reducing environmental impact through electric vehicles.

Manufacturing 52

Manufacturing E-commerce Transportation Electricity 52

Hubspot

FEBRUARY 15, 2017

The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing.

Campaign 71

Campaign B2B B2C Promote 71

Hubspot

DECEMBER 3, 2012

2) General Electric. In November 2011, GE launched a contest, "The Next GE Instagrapher," aimed at finding GE's next photographer to capture and share the research and technology GE is known for developing. We bet they even promoted the campaign on Twitter, too.) Read more: [link]. Read more: [link].

Launch 77

Launch Networking Campaign Promote 77

SaaStr

OCTOBER 22, 2020

I studied electrical engineering. And it’s becoming more and more prominent as part of people’s campaigns. Technology changes so fast, things change so fast that if you look too far out for your career, you miss a lot of opportunities. I started in Silicon Valley a long time ago. Ryan Carlson: I think that can work.

Pipeline 64

Pipeline Cross-sell Launch Start-ups 64

Hubspot

MAY 23, 2014

They''re the kingpin of customer communication, and the cornerstone of B2B campaigns. 2) General Electric. With its technology blogs, dubbed Blogs@Intel , Intel sets itself apart by providing expert perspectives and making them easily discoverable online. In content marketing, there may be no more desirable medium than the blog.

B2B 78

B2B Electricity B2C Technology 78

Hubspot

FEBRUARY 2, 2012

Mashable is the largest independent news source dedicated to covering digital culture, social media, and technology. General Electric. General Electric seems to be all about social media lately. After all, we're all well aware that the hairy aftermath of your favorite pets isn't always the easiest thing to clean.

Electricity 77

Electricity Retail Networking Promote 77

Hubspot

AUGUST 6, 2012

3) Marketing Campaign Board. Use one of your boards to feature one of your latest marketing campaigns. DoubleTree also uses its board to link to its Facebook page about the campaign to encourage engagement there, as well. 4) Video Board. Pinterest isn't only for pinning pretty images. Users can pin videos, too! 8) Contest Board.

Electricity 77

Electricity Hospitality Healthcare Drivers/motivators 77

Hubspot

JUNE 26, 2012

General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. There are very few companies within software and technology braving the uncharted territory that is Pinterest, but the ones that are?

Hospitality 75

Hospitality Manufacturing Healthcare Niche 75

Hubspot

APRIL 12, 2015

It is amazing that, given the volume of work from this era, each notable agency can cite only a small number of standout campaigns. Dos Equis’ contemporary World’s Most Interesting Man campaign should pay royalties to Ogilvy and to Hathaway given the characters’ similarities. In the 1960s, advertising became a game of more, not better.

Electricity 73

Electricity Sports Campaign Cross-sell 73

Hubspot

APRIL 22, 2013

3) General Electric. Again, this is a perfect example of using the technology at hand to increase the effectiveness of your visual content. In a recent campaign to increase membership, the American Marketing Association (AMA) used outstanding visual content in a launch email and dedicated landing page.

B2B 77

B2B Electricity Education B2C 77

Hubspot

MAY 10, 2012

If you haven't taken a gander at General Electric's Pinterest boards yet, head over there for some inspiration! We do this all the time when we get questions that end up being really hard to explain in writing -- this video that shows you how to analyze Facebook Insights is our most recent example that required no special technology to shoot.

Networking 76

Networking B2B Lead generation Promote 76