Remove Campaign Remove Electricity Remove Market share Remove Technology
article thumbnail

This day in search marketing history: February 10

Search Engine Land

Facebook buys AR startup building a 1:1 digital map of the physical world 2020: The acquisition appeared to be about augmented reality, but Scape Technologies’ capabilities went way beyond AR. Google May Be Sued By Russia’s Quintura Over Wonder Wheel 2010: Quintura held 8 patents on the technology. Ah, Google FIber!

article thumbnail

This day in search marketing history: February 25

Search Engine Land

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team.

Negotiate 133
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Innovation vs. rebranding: How to choose the best change for your business

Martech

Electric vehicles. The same applies to touchscreen technology and many other processes and products that came together to allow something new to exist. You’ll find that some potential products are geared more toward niche markets (i.e., You must recognize the difference between brand innovation and a new brand campaign.

article thumbnail

11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More

Hubspot

To learn more about how to take advantage of the live streaming boom, here are 11 creative ways to use products like Snapchat, Google Hangouts, Facebook Live, and Periscope to successfully market your business or group. Users were then asked to share the snap, "adopt" an animal, and donate to the WWF through SMS.

article thumbnail

Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I When told of Musk’s comment’s, Buffett acknowledged that technological change has made moats more vulnerable but not irrelevant. Takeaway : The positive impact of market share compounds—especially for software adoption.

article thumbnail

7 B2B Companies to Admire for Exceptional Visual Content

Hubspot

3) General Electric. Again, this is a perfect example of using the technology at hand to increase the effectiveness of your visual content. 7) American Marketing Association. We love this campaign because it’s very clear that the organization uses these drawings to target specific buyer personas.

B2B 77
article thumbnail

How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

If you haven't taken a gander at General Electric's Pinterest boards yet, head over there for some inspiration! We do this all the time when we get questions that end up being really hard to explain in writing -- this video that shows you how to analyze Facebook Insights is our most recent example that required no special technology to shoot.